The program for success

R-M introduces instruments for boosting profitability and efficiency of bodyshops

(PresseBox) ( Münster, )
These days, a coatings manufacturer is expected to do much more than just deliver its products to the back door of a bodyshop. Benchmarks for today’s coatings producers include helping bodyshops achieve profitability and opening up new business sectors. R-M, BASF Coatings’ paint brand, has developed its "Programmes for Success" to help reach such goals. They include instruments for business analysis that spraypainters and bodyshops can use to boost their efficiency and profitability. As part of an interview with the press, BASF Coatings’ Automotive Refinish Consultants Frédéric Huon and Thomas Lemoine and Key Account Manager Len Holtkamp have just presented the "Programmes For Success".

The development of the instruments in the "Programmes For Success" is aimed at ensuring that every bodyshop, no matter how big or small, can carry out a comprehensive analysis of its business with the help of the R-M team. Every module contains practical tips for every aspect of business, including the employees’ current know-how, staff size, and the specific equipment of the bodyshop. "While the ‘Programmes For Success’ program is challenging, participants don’t need to have an MBA to be able to use the instruments," says Huon.

The program consists of seven individual modules. The "Design" module includes optimizing the use of the bodyshop’s space and facilities, fine-tuning the team’s skills, and planning the improvements required to reach the production goal. The "Check Up" is the basic fitness test for the shop with a comprehensive analysis of its business performance. The "Indic@tor" is a high-level computer-assisted benchmarking instrument that offers a precise analysis of productivity and efficiency using the business performance indicators currently commonly used in the industry. "TopScan", the industry’s leading program, is used to analyze the bodyshop’s three main areas (capacity, visual control, and the spraypainters’ current level of knowledge) in a matter of half a day.

R-M’s easy-to-install computer-assisted "Shop Master" simplifies the organization of the bodyshop. Basic settings or advanced settings can be configured depending on the size and arrangement of the bodyshop or according to user preference. The "Shop Master" has proved itself and is indispensable for maintaining business performance and profitability using precise monitoring of the mixing process, improved workflows, inventory, and monitoring of the business performance indicators.

"The modules on business development foster profitable growth of existing and future business areas through value-added services such as ‘Express’ and `Warranty,’" Huon explains. "Express", R-M’s comprehensive program for eliminating cosmetic damage, optimizes the capacity of the bodyshop by combining powerful marketing with rapid repairs.

R-M’s "Warranty" program raises the quality level of the shop, boosting satisfaction. New customers are attracted and the loyalty of existing customers is strengthened. "With this efficient program for expanding our business areas, R-M is underscoring its commitment to the profitability of the business in close cooperation with the business owners and their employees," says Huon.

Additional information on R-M and its products, services, and training opportunities is available at +49 231 88 08 530 for Germany and +43 1 69 92 343 0 for Austria or on the R-M website at
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