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Suvinil and Relius: “Color Oscars” and sustainability
BASF Coatings awarded “Paint e Pintura” industry prize by Brazilian magazine / Relius generates synergy effects for sustainability
Customer orientation is a key factor for success
"The fact that Suvinil was selected as the best decorative paint brand at the Paint e Pintura competition recognizes our ongoing investment in our products. We know exactly what our customers want and need, and this allows us to offer them perfect support through our unique service and special programs. The distinction confirms that the strategy we're pursuing is the right one," said Francisco Verza, head of BASF's Decorative Paints business in South America.
Valter Milani, head of Marketing and Sales for the acrylic monomers and superabsorbents business, calls the victory in the category best raw materials for resins and emulsions "absolutely super," and with good reason. BASF alone received more votes than all three second-place winners put together. Milani sees the team as a major factor in the success. "To stay at the top, it's important to work with a motivated team, to have good marketing strategies and to convince customers with perfect service," Milani said.
In the overall category "Empresa Master" (best company), BASF was also among the top three, with a second place based on the company's good services in all 34 of the individual categories.
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