R-M presents first environmentally friendly custom refinishing job

BASF Coatings' paint brand presents CARIZZMA at the Essen Motor Show - Four spectacular Audi TTs create a sensation on the tuning scene

Essen, (PresseBox) - R-M, BASF Coatings' paint brand, presented the first environmentally friendly custom refinishing job at the Essen Motor Show. With CARIZZMA, a new product line from R-M specially developed for car tuning, the age of solventborne coatings will soon be over. There are new standards out there, and they are especially true for the tuning scene. The European environmental regulations must be observed when refinishing vehicle bodies. To comply with the European volatile organic compound (VOC) directives, refinishing products must have a much lower solvent content than was previously the case. There are no exceptions to this stringent legislation, not even for special paints, as R-M communicated at the Essen Motor Show. CARIZZMA is both VOC compliant and environmentally friendly, since it is based on the OXYX HD waterborne paint system, which has been tried and tested all over the world. The R-M team presented four Audi TTs at the Essen Motor Show. The cars, all of which were refinished with CARIZZMA, will be on display as part of a road show touring at trade fairs, importers, dealers and customers' sites over the next two years. Karl-Heinz Edinger, head of Sales for R-M Germany, said, "Your own car is a means of communication. A car is a lifestyle object that uses design and color to send messages to the environment."

The formula: Four powders, seven dyes and ONYX HD as the base

For a tuned vehicle, the icing on the cake is its distinctive paintwork. One thing is for sure, though: The paint has to be easy to apply. CARIZZMA is an expansion of the R-M standard portfolio. With just four powders and seven dyes, combined with the tried and true ONYX HD waterborne paint system, CARIZZMA opens the way to the entire spectrum of customized refinishing - whether for Dub style cars, or vehicles customized as lowriders, hot rods, or racing cars. As Edinger put it, "The thing that really surprised all the spraypainters about CARIZZMA was the way it provides extraordinary results despite unbelievably easy application." On top of the higher environmental compatibility of the product, the paint system's advantages include improved productivity thanks to easy handling, optimal results with excellent hiding power and the way it permits boundless creativity for all areas of the tuning sector.

Technical support - three training modules

To ensure that all aspects of the CARIZZMA spectrum are available to potential users, R-M will be offering three training modules. The basic seminar involves an introduction to the ONYX HD paint system, instructions for working with the powders and dyes and basic application techniques in the area of custom refinishing such as "Burled wood root", "Marble" and the foil technique. The seminar for advanced users focuses on planning and offers working aids for creative designs and techniques for complex designs such as "Flaming," "Real Flames" and "Ghost Flames."

Starting in 2009, R-M will be offering expert seminars with "custom painting" masters, making it true "learning from the scene." For more information about R-M, check the website at www.carizzma.com, or give us a call at +49-(0)2 31 88 08 53 0. Or write us at: R-M Autoreparaturlacke, Dechenstraße 13, 44147 Dortmund, Germany.

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