48165 Münster, de
+49 (2501) 14-3747
Knowledge is the key to success
BASF Coatings' training strategy guarantees top-level advanced training. Over 10,000 participants per year throughout the world
The quality of the courses is also defined by the quality of the trainers. Seven Global Trainers work for BASF Coatings' Glasurit paint brand alone. Based on the "Train the Trainer" principle, they train the approximately 150 National Head Trainers and 300 technicians in 65 countries. They in turn disseminate their know-how and experience to the customers in the individual countries. In order to ensure the ongoing improvement of each trainer and technician, they are all subjected to regular testing. "We recently carried out nine tests for the 450 trainers and technicians, making that a total of around 4,000 tests," explained Hendrik Franke, who heads Glasurit training and manages the RCC in Münster. The results are documented and each technician is then promoted on an individual basis. In addition, each of the National Head Trainers and technicians receives two week-long training courses per year. Course curricula may include information on new products and services, as well as the associated sales arguments.
The customer seminars taught by the trainers are divided into four levels: introduction/basics, knowledge for advanced users, technical expertise for experts and special courses such as spot repair or information on the Repair-Shop. "We have courses for every level of expertise," Franke added.
The number of RCCs throughout the world is constantly expanding. Just recently, new training centers in Iran and Egypt were added to the pool, along with the fourth RCC in China. "The RCCs are well equipped. We want our customers to feel good there and take a great deal of knowledge with them for their daily work," Franke said. He added, "One thing is true, especially in tough times: Knowledge is not only power. It's also the key to success."
Glasurit Automotive Refinish
Under the Glasurit brand, BASF markets a comprehensive range of automotive refinishing paint systems, focusing on eco-efficient waterborne basecoats and high-solids paints. By using these systems all legal solvent-reduction requirements can be complied with anywhere in the world, and with regard to appearance and resistance, the products meet the same quality standards as solvent-borne paints. In this area too, the company offers a wide variety of services to support its customers. Glasurit® Automotive Refinish is approved by most of the leading car manufacturers for after-market repairs and is preferred by the world's most prestigious car companies for its color expertise. Web: www.glasurit.com
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