Coatings Partner makes its e-journal debut
The automotive future involves global color trends
With its readerfriendly layout, the new issue offers 15 pages of exciting reports and background information on all aspects of products and services for customers of BASF's Coatings Division. For example, the opening of the Glasurit Refinish Competence Centre (RCC) at the Münster site, one of the world's most modern training facilities for spraypainters. Or the report on the decorative paints sector, where BASF launched its NORBINTM brand in China in December 2009.
How do color trends come about?
What do the automotive color trends of the future look like? Answers to this question are provided by trend forecasts for North America, Europe and Asia. An interview with BASF color designer Eva Höfli provides insights into the way these trends develop and why they differ from region to region.
In addition, the ejournal reports on new products by Suvinil®, BASF's decorative paint brand in South America, as well as on the company's successful partnerships. For example, since July 2009, BASF has been the main supplier of coil coatings for Universal Metal, Turkey's leading producer of steel coils. Another new partnership is BASF's cooperation with Alutech, a producer of roller shutters, garage doors and aluminum window frames in Belarus. In addition, BASF signed an agreement with Kia Motors for automotive refinish products that is valid throughout the world. The agreement provides for BASF to support the customer with training tailored to local needs.
The electronic version of the Coatings Partner will appear several times a year, with the print version appearing on an annual basis.
"The ejournal supplements the wide range of topics addressed by the print version. In the ejournal, we will report on our topics in a way that is even more up to date and flexible than before," explained Dr. Martin Rissmann, Head of Global Communications. Via the links, readers can access indepth information quickly and directly. In addition, videos and photo galleries provide additional impressions of new products and developments.
New Coatings Partner website
Accompanying the debut of the first ejournal is the makeover of the www.coatingspartner.de website. Articles in past issues of the magazine are archived there by market and product, as well as by region. The website's clearly arranged layout makes it quick and easy to download both print and electronic versions of the customer magazine.
In addition, copies of the ejournal and the print version of Coatings Partner in German and English can be ordered at www.coatingspartner.de. Coatings Partner targets customers and business partners, as well as the interested public.
BASF Coatings GmbH
BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a highquality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2008 BASF Coatings achieved global sales of almost 2.5 billion Euros. The internet address of BASF Coatings is www.basf-coatings.com. You can download a copy of BASF Coatings customer magazine "Coatings Partner" from www.coatingspartner.com
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its highvalue products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than €62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.