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BASF Coatings (India) wins Ford Q1, supplier quality award

(PresseBox) (Mumbai/Münster, ) .
- First Paint manufacturing company to receive the prestigious honor in India
- Award criteria include communication, teamwork and alignment of internal processes to defined goals

BASF Coatings (India) Pvt Ltd, the leading supplier of automotive and industrial coatings solutions, received Ford Motor Company s highest recognition for supplier quality - the prestigious Ford Q 1 award - at a recent vendor meeting held in Chennai, India.

The Award was presented by Mr. Keith Cooper, Director Purchasing Ford Asia Pacific and Africa and Mr. Arvind Matthew, Managing Director, Ford India to Dr. Ramkumar Dhruva, Chief Executive, BASF Coatings India. The company, which has been supplying various coating solutions to the customer since 2003, is the first paint manufacturer to win this award.

"The Ford Q1 Award is rewarded to suppliers who have achieved a sustained level of excellence in customer satisfaction, while meeting Ford's systems, and have demonstrated a consistently good performance on quality, delivery and manufacturing system robustness in the manufacturing process," said Mr. K. Rajagopalan, General Manager Supplier Technical Assistance (STA), Ford India.

"Q1 embodies standards set out by Ford globally with a common set of requirements for achieving a Q1 status across the world. As a business partner, Ford India takes immense pleasure to recognize and accredit BASF Coatings India Pvt Ltd with Q1 status. We congratulate the entire BASF team on this significant achievement," continued Mr. Rajagopalan.

Mr. Prasad Chandran, Chairman BASF Group in India and Head South Asia, said, "Recognitions such as this underline the commitment BASF has for its customers in India. This award reinforces the service and quality standards that is our hallmark globally. As a top-tier supplier, we will persist with our quest for continual excellence to help our customers be more successful."

Dr. Ramkumar Dhruva, Chief Executive of BASF Coatings India said, "We take immense pride in being the first coating solutions supplier to receive the Q1 award from Ford, one of our most important customers. This honor not only reflects our commitment to meeting customer satisfaction, but also the fact that the manufacturing systems and processes installed at the BASF Mangalore production site comply to Ford s highest global standards."

In order to qualify for the Award, BASF Coatings India was required to undergo a rigorous audit, ensuring that the Company met ISO and QS criteria. It also assessed the company s performance on a number of other criteria, including communication, teamwork as well as management review and alignments of policies and procedures to defined goals to ensure continuous improvement.

Over the past few years, BASF has provided professional vendor support to the Chennai-based manufacturing unit of Ford India, a leading automotive maker, in the production of mid-sized car models, including Ikon , Fusion , Fiesta and SUV Endeavor .

On the strengths of its quality products and reliable technical support, BASF India supplies the complete range of coatings materials, namely Electro Coat, Primer, Base Coat, Clear Coat and Top Coat, to the customer. Their strong partnership has resulted in the development of a brand new color, "Brushed Steel", customized to the specific needs of Ford India and larger market requirements of India.


About BASF Coatings

BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2007 BASF Coatings achieved global sales of almost 2.6 billion euros. The internet address of BASF Coatings is www.basf-coatings.com