Survey results: half of European business leaders question the efficiency of meetings
But 82% think the right technology would make meetings more productive
"We just meet and meet and never seem to get any work done." Does this sound familiar to you? Well, you're not alone: about half of the business leaders in Europe have the same feeling. This is in contrast to their US counterparts, of which only one quarter share this sentiment. A possible explanation for this large difference could be that the European managers spend a lot more time in meetings than their American colleagues.
Recipes for success
Rather than revisit the obstacles to efficient business meetings, what are some ideas for improvement? Over 8 out of 10 of the surveyed business managers believe that the right technology will make meetings more productive. With regard to their company's conference room presentation system, managers are most eager to have an easy way to connect mobile devices to it. Other ideas for improving efficiency that were frequently offered by the managers: easy connection from the participants' seats, faster start-up time, and wireless connection to the projector or display.
Bring Your Own Device (and try to use it)
The Bring Your Own Device (BYOD) trend is quickly gaining importance, as many managers increasingly want to use their smartphone or tablet to show content on the large meeting room screen. However, using mobile devices easily and conveniently remains somewhat of a challenge. While 73% of European managers think it would be useful to be able to share content from their tablets or smartphones, only 14% can actually do this in a comfortable way today.
Of the countries surveyed, the UK is the best-equipped technologically: 83% of the managers use laptops to share information in meeting rooms, 53% use tablets, and even smartphones (41%) are no longer an exception. However, being an early adopter also entails a number of risks. For example, IT has to intervene in UK meetings much more often than in the rest of Europe (half as often), or North America (only a third as often). So, the key to success is not technology alone - users also need it to be fail-safe.
The call for collaboration
Although the use of technology has increased over the past year in 61% of the companies, there is still room for improvement. In particular, business leaders are calling for:
1. Collaboration solutions that make it easy to share visuals/information from different computers during the meeting,
2. Meeting software in which participants enter their comments and ideas during the meeting so that they can be projected afterwards,
3. Video conference solutions,
4. Collaboration solutions that make it easy to share visuals/information from different tablets or smartphones during the meeting.
According to 8 out of 10 business leaders, efficient collaboration also means simultaneous sharing of information on the meeting room display.
Making the meeting room a more productive place
Summarizing all the lessons learned in these survey results, we could say that managers want:
- To share content from their tablet or smartphone in an easy way,
- A wireless connection to the large meeting room screen from the participants' seats,
- Easy-to-use technology that never fails,
- A collaboration solution that makes it easy to share visuals/information from different computers, tablets or smartphones,
- Technology that allows multiple people to be onscreen at the same time.
The results of this survey underline the importance of a reliable meeting room collaboration system. Barco's ClickShare product already meets a lot of the needs of this generation of managers. What's more, the survey also provides a number of insights that can be applied to the further development of ClickShare.
About the 2013 Survey on the obstacles to effective business meetings
Barco commissioned a blind survey of European and North American business leaders between May and August 2013. Respondents to the online survey totaled 1338 business leaders in the US, the UK, France and Germany. Company size ranged from less than $200 million in revenue to more than $3 billion. Industries represented included healthcare, retail, consulting, computer technology, financial services, and manufacturing. Survey results have been rounded. When no specific country or region is mentioned, the average European values were used. A complete overview of the results is available at www.barco.com/....
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with more than 3,900 employees worldwide. Barco posted sales of 1.156 billion euro in 2012.