About 5000 IT companies competed for the Innovation Prize-IT with their innovative products and solutions suitable for mid-sized companies - this was a new record. These outstanding companies' solutions were able to win over a well-known jury of experts composed of more than 100 scientists, industry experts, and professional journalists.
The focus of the Innovation Prize-IT is not on the companies themselves, but rather on their products and services. Innovative and interesting solutions that distinguish themselves by providing especially great benefits and high functionality for mid-sized companies have the best chance to win.
In particular, companies with a limited advertising budget who do not engage in widespread PR and marketing campaigns as the giants of the software industry do have a unique opportunity with their participation in the Innovation Prize-IT: they can make themselves and their innovative products known to a broad public. A+W CEO Dr. Uwe Schmid: "We are proud of this award. It shows us that our huge investment in research and development in the recent years pays off and that we are able to provide our customers always with the most efficient and practical industry solutions." Development Manager Josef Körner adds: "I am especially proud of my team, which worked with the necessary dash of pioneer spirit and many good ideas, but also with great effort and engagement to create a product specifically for mid-sized companies. The Innovation Prize-IT will help us to get the word out about A+W Business Pro."