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eCommerce Giant Lyreco Selects Autonomy
Office Supplies Retailer Chooses Autonomy To Power Its eCommerce Portal In 27 Countries And 17 languages
Lyreco customers can now benefit from instant product discovery and a first-class shopping experience as Autonomy's next-generation technology automatically profiles web shoppers to guide them to sought-after products and make tailor-made suggestions on products that might be of interest. Unlike legacy approaches, which base their recommendations on the search and buying history of other users with similar purchasing behavior, Autonomy's unique eCommerce offering bases each recommendation on a user's automatically generated profile thus ensuring an unprecedented degree of customization.
The On Line Ordering eCommerce portal is available in 27 countries and 17 languages, including Korean, Chinese and Japanese. IDOL's unique ability to simultaneously derive meaning from structured data, such as color and size, and unstructured data such as product description as well as its unprecedented scalability and language independence all played a key role in the selection process. eCommerce giant Lyreco was also impressed with IDOL's ease of use, a critical feature for a global e-tailer servicing thousands of clients.
"As a global eCommerce provider, Lyreco constantly strives to provide its extensive customer base with a first-class user experience that exceeds the expectations of even the most discerning web shoppers regardless of their preferred language or location ," said Eric Jacqmart, eCommerce Manager at Lyreco. "Legacy technological solutions often produce too many results and guide customers to irrelevant products thus resulting in high abandon rates as web shoppers struggle to locate what they need. Autonomy's unique technology enables Lyreco customers to benefit from instant product discovery, tailor-made recommendations and a shopping experience that centers on the individual."
"The eCommerce sector has undergone a major shift in recent years with savvy online shoppers expecting to find and purchase desired products at the click of a button," said Mike Lynch, CEO of Autonomy. "Autonomy is delighted to supplement Lyreco's unique offering with a first-rate shopping experience for its global customer base."
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