Autonomy Interwoven Delivers Livesite for Microsoft .net
Extends Meaning Based Marketing to Microsoft Customers through Availability of Next-Generation Web Content Delivery Engine
"Microsoft .NET represents a large portion of the enterprise web application development market," said Melissa Webster, Program Vice President, Content and Digital Media Technologies, IDC. "With this announcement, Autonomy Interwoven is extending its powerful web solutions into an important market, and opens up opportunities for more businesses to leverage these technologies to conduct business on the web."
The release of this module largely completes the transition of the Interwoven suite to a new modern architecture. LiveSite dynamically delivers targeted and engaging web content and experiences directly to website visitors, enterprise portals, syndicated RSS feeds, as well as any custom J2EE, .NET or rich internet (RIA) application. With this release, Microsoft customers can leverage the intelligent repository and advanced content services of LiveSite, and seamlessly and securely integrate .NET applications into the web content management process.
Part of Autonomy Interwoven's comprehensive suite of web solutions, LiveSite - powered by IDOL - plays an important role in enabling marketers to move in real-time, establishing a much more interactive and engaging dialogue with their customers.
This Meaning Based Marketing approach is based on Autonomy's unique ability to automatically understand the meaning, analyze, and act on all forms of information, and opens up several compelling and transformative capabilities for marketers:
- Monitor and act on social media sentiment
- Automatically segment, optimize, and deliver targeted content to customers
- Guide visitors to online conversions with directed navigation
- Deliver a consistent and integrated multi-channel customer experience
- Maximize search engine optimization (SEO) investments and deliver advanced site search
- Organize, analyze, and maximize rich media
- Automatically archive dynamic web content for compliance
"The modern Web has moved beyond what more traditional solutions - based on structured databases and manual tagging - can handle," said Anthony Bettencourt, CEO of Autonomy Interwoven. "By delivering LiveSite on the .NET framework, we are providing our unique Meaning Based Marketing platform to a very significant and growing customer base. These businesses can now take advantage of the world's most advanced dynamic content delivery engine - along with TeamSite and Optimost - to engage customers and capture new markets."
Interwoven LiveSite on .NET is available now. Please visit Autonomy Interwoven to learn more about how you can maximize the value of your investments in Microsoft solutions and the .NET framework.
Autonomy Interwoven, the leader in web content management, leverages its unique meaning-based technology to deliver the most comprehensive suite of marketing optimization and customer interaction solutions. Our flagship products, TeamSite and Optimost, enable marketers to increase results by automatically delivering the right combination of content and offers by understanding the intentions and profile of each customer. This Meaning Based Marketing approach produces the most engaging, timely and profitable customer experiences regardless of whether people interact with your organization by phone, Web, email, chat, or social networks. Unlike legacy approaches that analyze historical trends, Autonomy Interwoven does not require tagging, enabling marketing and IT people to work on higher value activities.
Autonomy Interwoven powers the world's leading corporate websites, media and ecommerce sites with 9 of the top 10 global brands relying on Autonomy Interwoven to maximize their marketing and customer interactions. Autonomy's customer base is comprised of more than 20,000 organizations, including Adidas, Allstate, the American Medical Association, AT&T, Avaya, Bank of America, BT, Channel 4, Delta Air Lines, Discovery Communications, FedEx, Ford, Konica Minolta, Lenovo, McAfee, Qantas Airways, Schneider Electric, Shutterfly, Tesco and Virgin Mobile. Please visit www.autonomy.com/interwoven to learn more.
Autonomy and the Autonomy logo are registered trademarks or trademarks of Autonomy Corporation plc. All other trademarks are the property of their respective owners.
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