The flagship Boardriders outlet in Capbreton (France) is the first store to be equipped with the Odyssé Packs - to include integrated EPoS touch screen terminals, colour matching receipt-printers and scanners.
The store boasts 600m2 of retail space and a staff team of technical enthusiasts offering optimum advice to all its customers.
QUIKSILVER have opted for the Odyssé with a Graphite base and Carmine Red colour clips - perfect for the POS and till points in these unique yet vibrant stores. Their original interior design features a mixture of timber, brick, glass and other materials, all creating a very modern, yet earthy, environment.
"The terminals designed by AURES add a 'splash' of exciting colour to our deliberately contemporary image. Their dynamics are perfectly in keeping with our style and corporate product range and brand image" explained Eric KERGOLOT, Head of Retail for QUIKSILVER Europe.
"QUIKSILVER is an outstanding retail brand with a major European presence - over 200 stores, 70 of them in France.
We are so proud to have been able to meet all of the requirements specified for this new launch surf shop concept," added Gilles GRANDVALET, the AURES Group's Key Account Manager.
*The Odyssé Packs for QUIKSILVER include the EPoS terminal, the ODP 200 thermal receipt printer and the PS 50 barcode reader - all incorporating the same range of colours (graphite base and carmine red colour clips).
The system uses EPoS software developed by CEGID (www.cegid.com).
About QUIKSILVER
QUIKSILVER Inc. is the world's leading outdoor pursuits company. The Group's style of clothing and footwear is predominately aimed at sea and snow sport enthusiasts, with a strong boardriding culture and heritage.
The QUIKSILVER Group distributes its products in over 90 countries worldwide through a variety of channels, including specialist surfing, skiing, skating and snowboarding shops, Boardriders Clubs and a selection of independent and department store outlets (over 200 points of sale across Europe).
The QUIKSILVER European headquarters are located in St Jean de Luz, France, while the Asia/Pacific head office is in Torquay, Australia. The Group's global and the Americas headquarters are in Huntington Beach, California.
http://www.quiksilver.com