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Customer Magazine as Lifestyle Publication: New Edition of the Audi Magazine
- International customer magazine with new look
- Circulation of 9 million copies in 70 countries
- Cross-media networking with Audi tv
- Lothar Korn, Head of Marketing Communications: "We intend to further widen our lead over the competition with our customer magazine"
Audi is blazing new trails in corporate publishing: the first issue of the new Audi Magazine appeared on November 14. The Ingolstadt-based company is engaging top-flight teams for both the illustrations and the copy in the new publication. The new Audi Magazine will focus closely on the brand - while relying on high visual and journalistic quality.
"Our goals are ambitious: we want to keep setting the standard in the auto industry with our customer magazine", said Lothar Korn, Head of Marketing Communications at AUDI AG. Anyone leafing through the new Audi magazine will be caught up in it: by the dynamic photo series, where the product metamorphoses into portraits in bold collages. By elaborate styling and design productions, in which the automobile is viewed through an artistic lens. The accompanying stories are just as captivating, written by renowned journalists.
"Graphically and journalistically the magazine will compare favorably with the leading lifestyle titles", Korn continues. But consistency with the brand image will remain a key factor: "Products, design, our involvement in sport - Audi provides our editorial team with a wealth of exciting topics. So the Audi Magazine can afford to focus very closely on the brand."
The Audi Magazine is enlivened by cross-media networking with Audi tv, the brand-specific TV website. Stories about the German Touring Car Masters (DTM) for instance are complemented here by exclusive live reporting.
The worldwide circulation of the Audi Magazine totals 9 million copies, published up to four times annually in 34 languages. The magazine is subscribed to by Audi customers in 70 countries; Audi fans can also buy the magazine at newsstands.
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