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Press release BoxID: 170933 (Audi AG)
  • Audi AG
  • Auto-Union-Straße
  • 85045 Ingolstadt
  • http://www.audi.de
  • Contact person
  • Esther Bahne
  • +49 (841) 89-35430

Audi tv: Behind the scenes at the DTM

(PresseBox) (Ingolstadt, ) .
-All the latest in background reports from the race circuit on Mondays after every DTM race weekend
-Exclusive interviews with drivers and developers
-High-speed track test with Wolfgang Rother

On Audi tv, the excitement continues shortly after the finish:Every DTM race weekend, Audi's internet-based television channel brings you exclusive background reports from the race circuit, presents the Audi team drivers in interviews, and questions engine and vehicle developers about their racing tourers' secrets. A must-see for true DTM fans.

Triple honors at Hockenheim, a one-two victory at Oschersleben, now the hot favorites for Mugello: on the DTM 2008 circuits, the Audi motorsport team is once again demonstrating Audi's legendary "Vorsprung durch Technik".
Television channels all around the world are reporting on the four-ring drivers'successes - but no camera team gets in as close as the in-house station Audi tv. The channel, which was established one year ago, sends its well-versed film crew behind the scenes of the DTM circus: Head of Audi Motorsport Dr Wolfgang Ullrich and chief developer Wolfgang-Dieter Appel present the technological highlights of the Audi A4 DTM. Ekström, Kristensen, Tomczyk, Scheider and their colleagues give a rundown of the pitfalls of the current track.And sports presenter Wolfgang Rother takes us on a lap of the gruelling circuits from the passenger seat of an Audi A4 DTM racing taxi - accompanied by onboard and in-board cameras, this is footage to quicken the pulse of the viewer at home.

The editors and production crew from Audi tv are out at the circuit every race weekend, delivering exceptional and fascinating pictures with advanced camera technology. Efforts that have brought them an appreciative audience. "Our reports on Audi tv are of very high quality both in terms of content and production," says Liane Scheinert, Head of Audi tv at AUDI AG. The station attracts some 130,000 viewers per month, who call up individual programs on the arts, sport, lifestyle or automotive technology via the subject-specific ondemand channels or follow the continuous around-the-clock broadcast.

The current motor racing success of the brand with the four rings has boosted interest: The special series on the DTM has been consistently among the five most watched Audi tv programs since broadcasting started in May 2007.

The 3.5-second pit stop: What do you need to carry out the quickest tyre change in motor racing? For those who missed the report from the last race weekend, this and all other features are available on demand 24 hours a day at www.audi.com/tv. From 5 May, Audi tv will be again providing up-to-date coverage every Monday following a DTM weekend.

Photos and additional information are available at www.audi-mediaservices.com/en.

Audi AG

Die AUDI AG hat im Jahr 2007 insgesamt 964.151 Automobile verkauft und damit das zwölfte Rekordjahr in Folge erzielt. Mit Umsatzerlösen von ¤ 33.617 Mio. und einem Ergebnis vor Steuern von ¤ 2.915 Mio. erreichte das Unternehmen neue Höchstwerte. Audi produziert an den Standorten Ingolstadt, Neckarsulm, Györ (Ungarn), Changchun (China) und Brüssel (Belgien). Ende 2007 startete die Produktion des Audi A6 in Aurangabad in Indien. Das Unternehmen ist in mehr als 100 Märkten weltweit tätig. 100-prozentige Töchter der AUDI AG sind unter anderem Automobili Lamborghini Holding S.p.A. (Sant'Agata Bolognese/Italien) und die quattro GmbH (Neckarsulm). Audi beschäftigt derzeit weltweit rund 57.000 Mitarbeiter, davon 45.000 in Deutschland. Um den "Vorsprung durch Technik" nachhaltig zu sichern, investiert die Marke mit den vier Ringen jedes Jahr mehr als ¤ 2 Mrd. Bis 2015 will Audi die Anzahl seiner Modelle auf 40 deutlich erweitern.