Attensity Group Launches Global Partner Network

Global Semantic Application Vendor Unites with World Leaders in Program Dedicated to Driving Value from Organizations’ Structured and Unstructured Data

(PresseBox) ( PALO ALTO, Calif., )
Attensity™ Group, the leader in business user applications that generate value from unstructured data, today announced the Attensity Group Global Partner Network, focused on recruiting, enabling and readying its global partners. Through the program, Attensity Group and member partners work directly with customers, selling and implementing Attensity Group applications in large enterprises and government agencies throughout the world. The program includes strategic partners in the areas of systems integration, technology platforms, market research, Enterprise Feedback Management, Customer Relationship Management (CRM), call center outsourcers and business intelligence players.

“Our Global Partner Network enables members to sell and deliver our suite of semantic business applications across the world,” said Thomas Zanzinger, vice president of international sales and partnerships for Attensity Group. “It plays a primary role in meeting the dynamic needs of customers. Through a variety of complementary applications, integration services and technology expertise, our Partner Network extends and enhances the business value of Attensity Group’s applications, as well as those of the member companies. Teaming with Attensity Group can increase sales, improve customer value and customer engagement, and spur creation of innovative solutions.”

Details on the Partner Network

Building on already thriving programs in the Unites States and Germany, Attensity Group has expanded the program globally. Resell, referral partners, systems integrators, technology, and survey and market research companies all work with Attensity Group, through the Partner Network, to deliver optimum value to end-customers. As Attensity Group’s Response Management, E-Service and Voice of the Customer (VoC) applications play a big role in customer interactions, Attensity Group partners include CRM and call center players such as SAP®, Oracle® and 24/7 Customer. In the government market, large systems integrators like Science Applications International Corporation (SAIC) work with Attensity to deliver value.

The Attensity Group Global Partner Network has two main levels of membership, gold and silver, which involve varying levels of commitment and provide access to ranging levels of sales, marketing and lead generation support. The Partner Network offers a variety of programs, partnering tiers, and tools designed to fit each company's respective business needs and to create mutually beneficial business relationships. Each of the membership tiers includes different levels of revenue commitments, marketing development fund allocations, discount levels, and training, as well as different sales targets and revenue sharing opportunities.

Feedback from Global Partners

“We have been working with the Attensity Group in the UK for over a year with a major UK police force, specifically enabling the intelligence analysis process,” said Alan Mushett, Managing Director of BrightStrand International. “The formation of the expanded Partner Network will enable Attensity Group to deliver more products and services to the customer base.”

Together, Brightstrand and Attensity Group provide law enforcement analysts the ability to research and discover critical information about people, places and things to speed up the identification of illicit behavior and to solve important cases.

By implementing Attensity Research and Discovery, customers get advanced information access technology combined with a text analytics platform. It provides researchers a rich application to find the information they seek in internal data such as legal documents and case files, as well as external data online. It also enables them to understand context and to collaborate on discovery of critical information that drives important decisions.

“We are delighted to work with Attensity and provide robust reporting and analytical capabilities that help customers gain greater insights into large volumes of unstructured data,” said Sanju Bansal, MicroStrategy’s chief operating officer. “MicroStrategy’s business intelligence software combined with Attensity’s technology platform enables companies to transform free-form text into actionable information to make data-driven business decisions.”

Attensity Group has integrated MicroStrategy® business intelligence software into its solutions to provide companies such as Whirlpool with the ability to communicate and distribute customer findings throughout the organization. MicroStrategy’s reporting and dashboard capabilities are integrated with Attensity Group’s applications for reporting, including its Voice of the Customer (VoC) solution. Attensity VoC automatically extracts valuable customer feedback information from freeform text in call center notes, emails, surveys, blogs, Web forums, etc., to provide insight into customer satisfaction, loyalty and product issues. Attensity VoC directly feeds this information into MicroStrategy’s Business Intelligence application, presenting companies and government organizations with a more detailed understanding of customer sentiment and issues.

Attensity Group applications are also integrated with business intelligence and data warehousing solutions from Teradata®, for companies such as the Royal Bank of Canada (RBC) and Travelocity®.

As Attensity Group’s solutions build structured facts from an organization’s unstructured data, advanced enterprise data warehouse, business intelligence and analytics tools become more useful to that organization. This, in turn, brings increased sales for Attensity Group’s partners and a more complete solution for customers.

Attensity Group has also added market research and Enterprise Feedback Management (EFM) companies to the Partner Network, including Lassa Partners, Surveynomics, and Vovici. This follows the company’s recent release of Survey Advantage, the first and only system that enables both end-companies, and the survey and market research vendors they work with, to process the answers to open-ended questions in surveys more quickly.

“Joining Attensity Group‘s Global Partner Network will enable us to deliver more effective results to our clients,” said Roderick Morris, vice president of marketing at Vovici, the market-leading provider of survey software and Enterprise Feedback Management (EFM). “Vovici leverages Attensity to accurately analyze responses to survey verbatims (open-ended questions) faster, so that our clients can, in turn, respond to their customers more quickly. Vovici clients understand that valuable customer feedback can be found in the unstructured data of survey responses. With Vovici and Attensity, clients can not only capture that unstructured feedback from their customers, but also act on the information quickly so that customer loyalty is maintained.”

Vovici survey software securely captures actionable feedback from every source to increase loyalty and grow revenue. Vovici is the pioneer of Enterprise Feedback Management, providing comprehensive survey systems, panel management software and online community solutions. Vovici survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting.

About Attensity Group

Attensity Group provides business user applications that generate value from unstructured data. Its comprehensive family of solutions leverages semantic analytics to enable knowledge management professionals, business leaders, customer support personnel and customers to interpret and manage an organization’s unstructured data to get relevant and actionable answers — fast. Attensity Group’s award-winning software is in use by more than 250 of the Global 1000 and by large government agencies to deliver powerful insights, enhance operational efficiency, reduce risk exposure, and ensure increased customer satisfaction. The Service & Support Professionals Association (SSPA) has honored Attensity Group with its 2009 Recognized Innovator Award. Attensity Group, with more than 500 installations worldwide, services customers from multiple offices in the U.S. and Europe. The company’s go-to-market entities are Attensity Americas and Empolis in the EMEA region. Attensity Group’s corporate headquarters are in Palo Alto, Calif.

More information is at Follow Attensity on Twitter at and read the corporate blog at

©2009 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
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