Attensity Analyze 5.5 Release Provides Large-Scale Data Grid Offering for Voice of the Customer Analytics
New Data Grid Platform Enables Advanced Text Analytics to Run Up to 180 Times Faster than Standard Relational Queries
“With the rise in volume of social media and other conversation channels, being able to process and explore massive quantities of text to derive insights in near-real time is critical," said Catherine van Zuylen, Attensity's vice president of product management. "Attensity Analyze 5.5 can help bridge the gaps between customer service, research, social media teams, marketing teams, and others who can leverage customer information as a business asset. Enterprises can now use Attensity’s easy-to-use built-in exploration system as their system of record to understand and project from years of customer data from thousands of sources, with reduced storage costs and increased accessibility.”
Predictive Models Fed By Deep Text Analytics
Attensity’s massive scale also allows for improved predictive modeling, based on years of cross-channel customer conversations. Indications of intent to churn, commit fraud, recommend products, or change purchasing behavior is hidden in unstructured data. With Attensity Analyze 5.5, users will be able to leverage the power of Attensity’s text analytics engines to find these indicators, combined with the power of predictive modeling applications such as SAS or IBM SPSS. A new module that acts as an interface between Attensity Analyze and predictive models is also included in the release.
“Our research (© 2011 Hypatia Research, LLC “Operationalizing Voice of the Customer: Maturity Levels, Benchmarks & Best Practices.”) revealed that contextual information such as CRM verbatims, online content and even emails between organizations and their customers are seldom analyzed or even shared with the same roles that perform quantitative customer survey analysis”, stated Leslie Ament, research vice president for customer intelligence strategies at Hypatia Research. “When turning customer voices into customer insights, organizational challenges center on 1) finding the right “customer signal” within high velocity volumes of contextual information, 2) analyzing and disseminating critical decision-support insights to key personnel and 3) creating an operationally-executable plan (i.e. structured business processes) for leveraging VOC insights. By addressing these challenges, Attensity supports organizations that seek to proactively utilize comprehensive customer insight,” said Ament.
Self-Learning Classification Simplifies Knowledge Engineering
By combining industry-specific classification sets with a set of new utilities, Attensity Analyze 5.5 also makes it easier for knowledge engineers to custom-tailor their Attensity solution to meet their ever-changing requirements. This makes it simpler than ever before to monitor new product launches, understand sentiment around emerging issues, and react to market and business conditions.
Attensity Data Grid Capabilities
As unstructured data grows – fueled by the growth in social media and other customer feedback sources such as surveys, online communities, and more – Attensity Analyze 5.5 serves as a solution to keep more data online (scales to hundreds of terabytes) to quickly look at, analyze, and compare customer data elements over time and in mass quantity. Attensity’s in-depth, patented text analysis of customer data sources enables users to be able to ask deep questions such as:
• Are there new and emerging service issues occurring?
• What is the root cause of a product issue?
• Can you tell me which customers will recommend us to others?
• Has product quality declined or improved over time?
Coupled with the Attensity Data Grid, Attensity Analyze 5.5 performs between five and 180 times faster than relational queries (depending on the query and RDBMS vendor), and at 1/35th the input/output (I/O) of existing relational systems.
As a Massively Parallel Processing (MPP) Platform for executing queries issued by Attensity Analyze, the Attensity Data Grid combines hardware computing resources with software layered on top that coordinates work and administration of the grid. The Attensity Data Grid also operates as a Column Store solution where data is compressed, greatly decreasing both the I/O required to read data and the cost of storage.
Additional benefits of Attensity Analyze 5.5 include:
• Continued ability to support RDBMS vendors (Teradata, Oracle, SQLServer) and standard database interfaces (JDBC, ODBC)
• Time savings on queries to execute, equating to more user productivity
• Ability to design a grid for a personalized environment that conforms to the user’s performance, volume, and user requirements
• Addition of capacity and performance to the user’s existing, running system
• Ability to manage 5 to 50 times the data with 20 times less storage
• Simultaneous loading and querying
• Easy deployment and maintenance
Attensity Analyze 5.5 will be generally available on Monday, January 31. Demonstrations and pricing are available upon request.
Attensity Europe GmbH offers its customers an integrated application suite for customer experience management. Its software solutions are based on more than 20 years of project experience, in-depth knowledge of the industry and semantic technologies that allow companies to carry out relevant interactions with their customers effectively, quickly and positively through all channels. The product range includes multi-channel management and knowledge management software solutions for all service-oriented activities. It includes Attensity360 for monitoring and analyzing social media in 16 languages and from over 75 million sources. Attensity has more than 500 installations and 220,000 users around the world. Attensity Europe GmbH is part of Attensity Group, which is headquartered in Palo Alto, California.
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