The Assmann Group continues to drive forward the expansion of its Croatian subsidiary. Since 2021, Holding Managing Director Michael Zulauf has also been Managing Director of the Croatian subsidiary and forms, together with the equally very experienced Assmann manager Lidija Mikuš, the management of Assmann elektronika d.o.o. As Sales Director, the also long-established Assmann manager Danijel Boričević is part of the highly valued team for Croatia as well.
With this reorganization, the internationally operating solution provider for high-quality server, network and peripheral infrastructure products intends to continue to sustainably promote its subsidiary, which has been operating successfully since 1995 and is headquartered in Zagreb. Michael Zulauf underlines his commitment to the region by not only managing the subsidiary from the holding company's headquarters in Lüdenscheid, but also by actively promoting the expansion in part directly onsite – together with Lidija Mikuš, who was previously responsible as CFO of Assmann elektronika.
"Our goal is to open up new markets in the country, expand our customer base as well as gaining new partners for Assmann – not only in Croatia itself, but also in the neighboring countries," explains Michael Zulauf. "Assmann elektronika is traditionally strong in the project business. In addition to this, we now also want to expand the multi-channel approach more strongly, especially in the direction of the relevant e-commerce and IT channels," Zulauf continues.
Lidija Mikuš adds: "We have set the focus for the current year on customer and employee growth and are pleased that we are already very successful in this area. We will certainly continue this positive development until the end of the year or even 2023."
Full range of own brand Digitus on offer
Assmann elektronika d.o.o. has its own flexibly scalable warehouse space on site and is also logistically optimally connected to the European warehouses, which guarantees product availability and ensures that customer requirements can be met on time. The Croatian subsidiary offers the full range of the established own brand Digitus. This includes products and solutions for data network technology such as network and server cabinets, as well as installation cables and accessories, and active and passive network technology. And components for PC & workplace such as ergonomic office equipment or connection and signal transmission technology for digital signage solutions are also part of the program. Innovative e-mobility products for the realization of a charging infrastructure complete the portfolio.
With this reorganization, the internationally operating solution provider for high-quality server, network and peripheral infrastructure products intends to continue to sustainably promote its subsidiary, which has been operating successfully since 1995 and is headquartered in Zagreb. Michael Zulauf underlines his commitment to the region by not only managing the subsidiary from the holding company's headquarters in Lüdenscheid, but also by actively promoting the expansion in part directly onsite – together with Lidija Mikuš, who was previously responsible as CFO of Assmann elektronika.
"Our goal is to open up new markets in the country, expand our customer base as well as gaining new partners for Assmann – not only in Croatia itself, but also in the neighboring countries," explains Michael Zulauf. "Assmann elektronika is traditionally strong in the project business. In addition to this, we now also want to expand the multi-channel approach more strongly, especially in the direction of the relevant e-commerce and IT channels," Zulauf continues.
Lidija Mikuš adds: "We have set the focus for the current year on customer and employee growth and are pleased that we are already very successful in this area. We will certainly continue this positive development until the end of the year or even 2023."
Full range of own brand Digitus on offer
Assmann elektronika d.o.o. has its own flexibly scalable warehouse space on site and is also logistically optimally connected to the European warehouses, which guarantees product availability and ensures that customer requirements can be met on time. The Croatian subsidiary offers the full range of the established own brand Digitus. This includes products and solutions for data network technology such as network and server cabinets, as well as installation cables and accessories, and active and passive network technology. And components for PC & workplace such as ergonomic office equipment or connection and signal transmission technology for digital signage solutions are also part of the program. Innovative e-mobility products for the realization of a charging infrastructure complete the portfolio.
