“With asknet Verify, Steinberg can carry out product sales for its education market segment successfully and efficiently, i.e. by ensuring that education discounts are only being given to customer groups that are actually eligible to receive them. Now, Steinberg is also utilizing our solution to run discount campaigns for crossgrades, that is, for people who switch from products by other manufacturers to Steinberg products,” Vice President of asknet’s eCommerce Solutions Business Unit Franz Schlickum explains.
Steinberg’s expanded use of asknet Verify also includes its integration into the design of the company’s website and the ordering process in the online shop. The comprehensive solution is also directly available in all of the different languages used at Steinberg, as Verify was developed with multilingualism and international use in mind. This verification-as-a-service product from asknet also enables Steinberg’s staff to control and analyze the verification process directly.
“Expanding our use of asknet Verify is the logical continuation of our offer and campaign strategy,” Daniel Röper, director of sales at Steinberg Media Technologies GmbH, says. “Just like when we verify members of the education sector, we want to ensure that our attractive crossgrade products only go to eligible buyers. Preventing misuse puts us in a position where we are able to reap the full benefits of an offer like this. We tested asknet Verify‘s new application very successfully during the introduction of our innovative notation software, Dorico, and are now planning to use it with other products from our portfolio. While we were carrying out the expansion, we were once again impressed by how our partner asknet AG implemented our specific process requirements successfully and quickly into one customized solution.”
About Steinberg Media Technologies GmbH
Steinberg is known all over the world for its music and audio software and hardware solutions. The company has been developing, producing and selling innovative products for musicians and producers from the fields of music, film, post production and multimedia since 1984. Steinberg products are used by Grammy and Oscar award-winning composers, sound engineers and producers. In addition to this, the company also offers corporate customers license management and copy protection systems. For more information, please visit www.steinberg.net.