ASK Chemicals takes a bow at FENAF 2011 in new guise as global player
Technology, efficiently and effectively staged
The specialist for foundry chemicals kicked off its appearance on the South American markets at FENAF 2011 with the aim of helping both Brazilian and international professional visitors from other South American countries to understand the global product portfolio for foundry consumables and transfer of expertise offered by ASK Chemicals, particularly with regard to the pressing issues of environmental compatibility and resource conservation.
In addition to interesting presentations by ASK Chemicals specialists as part of the CONAF Technical Forum, which focused on “New coatings concepts as a comprehensive approach for defect and residue free castings” for highly demanding processes in automotive serial castings. At the stand visitors also had the opportunity to learn about the company’s latest product generations in metal filtration and products for emission reduced casting. The company illustrated its extensive portfolio through numerous exhibits detailing all foundry-relevant chemical aids such as binders, coatings, additives, feeders and filters, both organic and inorganic, as well as metallurgical products. Expert contacts from company locations in Brazil, Europe and Americas were on hand to answer the questions of the professional audience. This allowed the experts to address requests and requirements in person in more than 15 languages and discuss how individual customers could benefit from the latest technical solutions.
“In numerous discussions with customers and interested parties, our products, solutions and global full-service program have met with great interest, with issues such as production processes that save on resources and energy given particular emphasis”, states Renato Carvalho Managing Director of the ASK Chemicals South American Operations. Customers were especially impressed by the one-stop shop with products ranging from the core shop (such as binders and sand additives) to the moulding line (such as filters, risers, refractory coatings) all the way to the core shop with its extensive range of inoculants and master alloys.
ASK Chemicals sees itself unequivocally as a technological leader in this regard. Proof of sustainable production procedures, energy and material efficiency and emission reduction is provided by the company’s product lines; process optimization is a daily business task. “The use of our products and procedures increases efficiency, enhances output and productivity while also reducing emissions and protecting resources,” comments Managing Director Renato Carvalho, referring to the company’s portfolio. In making this claim, the company lives up to its obligations to society as a whole.
Further trade fair appearances planned are set to put these goals into action – with the company next participating in Metallurgica 2012 in Joinville/Brazil, and the World Foundry Congress in Montrerrey Mexico.
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