arvato Systems and Software AG enter into integration partnership

• arvato Systems and Software AG join forces to create integrated solutions for Enterprise Application Integration
• Customers benefit from cross-platform shopping experience, personalized customer communications and goods delivered within a few hours of ordering
• The joint solution is based on aroma®, the arvato Order Management System and Software AG’s Digital Business Platform

Gütersloh, Darmstadt – System integrator arvato Systems and Software AG today announced their partnership. With a shared solution portfolio based on products and services from both companies, the perfect toolset to meet the challenges of the digital age is now available. Digital commerce in the future will be defined by new business models – such as personalized, individual customer communications, cross platform management of IT systems and real-time access to goods and inventory – and these new business models are at the very heart of the joint solution portfolio.

Increasing digitalization has led to a state of upheaval in the retail sector. Consumers and businesses are changing their purchasing behavior while at the same time competitive pressure is increasing. Essential building blocks for the viability of retail businesses in the future will include integration of inventory and enterprise resource planning systems, management of product and customer master data, cross-channel harmonization of processes and the provision of relevant information in real time.

To address these requirements, arvato Systems and Software AG offer a joint solution, available today, based on aroma®, the arvato Order Management System and the Software AG’s Digital Business Platform. aroma® connects the data, systems and process needed to manage the customer relationship across all touch points and shopping platforms; online and offline, in-store, on the web, on mobile devices, in social networks and even print media. The Software AG Digital Business Platform enables the implementation of integration requirements and real-time applications. In this way, historic data can be correlated with incoming updated information such as location, purchases and website visits, so offering the end customeran individually tailored shopping experience. The ability to access goods and inventory information in real time means that goods purchased online can be delivered within a few hours.

“With the arvato Systems partnership our business customers get much more than a solution for digital commerce, offering the end customer a unique shopping experience”, according to Diana Lee, Vice President for Regional Partner Management at Software AG, “they also raise their competitive level by using cross and up-selling potential to increase income and profitability.”

“We are delighted to join forces with Software AG in Enterprise Application Integration, and to be able to provide our customers with an even more extensive integration portfolio,” adds Axel Mattern, Director of arvato Systems, “We are now able to offer a complete solution to help our customers in retail to become masters of their digital transformation.”

About Software AG
Software AG (Frankfurt TecDAX: SOW) helps organizations achieve their business objectives faster. The company's big data, integration and business process technologies enable customers to drive operational efficiency, modernize their systems and optimize processes for smarter decisions and better service. Building on over 40 years of customer-centric innovation, the company is ranked as a leader in 14 market categories, fueled by core product families Adabas-Natural, ARIS, Alfabet, Apama, Terracotta and webMethods. Software AG has more than 4,400 employees in 70 countries and had revenues of €858 million in 2014. Learn more at
www.softwareag.com.