Contact
QR code for the current URL

Story Box-ID: 688674

Arvato Systems Reinhard-Mohn-Straße 18 33333 Gütersloh, Germany https://www.arvato-systems.de
Contact Mr Marcus Metzner +49 5241 8088242
Company logo of Arvato Systems

arvato Systems Creates IT Platform for the German State Lottery Association

Introducing SAP at the German State Lottery Association

(PresseBox) (Gütersloh, )
  • New customer management system from arvato Systems handling innovative lottery products and processes
  • arvato Systems commissioned to provide operational support until 2019
As part of a public tendering process, arvato Systems was awarded the contract for developing a customer management system (CMS) for the German State Lottery Association. arvato Systems will build an IT platform for the association within the context of developing a whole new business model. The lottery association’s innovative product will premiere in the first half of 2015.

The German State Lottery Association is the state-run operator of prize-category lotteries and gambling operations in Germany. The innovative new lottery product is the impetus for an expanded web presence for the German market in 2015.

arvato Systems designed the association's new customer management system based on SAP ERP and SAP CRM. Additional customer management systems (CMS) and web portal systems have also been configured. “One of the particular challenges within the context of this project has been building a high-volume B2C system for the lottery association, which had previously been running a pure B2B business and marketing model,” noted Max Ackermann, Senior Manager for SAP Consulting at arvato Systems.

“We are really looking forward to our foray into direct marketing, not to mention our collaboration with arvato Systems – a strong partner for our new customer management system,” says Manfred Neidel, board member at the lottery association. “Direct marketing and introducing SAP are both firsts for us. The Executive Board and all employees truly see this development as moving into the future in a positive light.”

Planned for launch in the first half of 2015, the customer management system from arvato Systems will mainly support lottery ticket sales for the association’s new lottery program. Further system expansion has already been planned in the areas of marketing and campaign management, as well as reporting. The lottery association has also commissioned arvato Systems for additional operational support and continued development of the system for the next four years, beginning at the launch date.

About the German State Lottery Association
The German State Lottery Association is a public institution headquartered in Hamburg and Munich and is the operator of all state lotteries in Germany.
The association operates games previously handled by the Northwest German Class Lottery and the Southern German Class Lottery, and is governed by board members Jan Christiansen, Manfred Neidel, Dr. Gerhard Rombach, and Günther Schneider. The Board boasts a total of over 50 years of lottery management experience (www.gkl.org).

Website Promotion

Website Promotion
Website arvato systems

Arvato Systems

arvato Systems is a systems integrator with a solid reputation. We not only implement standard software, but also offer tailor-made, industry-specific and individually developed solutions. Over 2,500 dedicated employees at 25 sites throughout the world are always there for their customers. As part of the arvato network, a leading global BPO provider belonging to Bertelsmann, we have the unique capability to create entire value chains and combine IT with other arvato services to deliver an integrated service offer from one source. The strength of arvato Systems lies in the intelligent combination of planning, operation, systems integration and support. Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach, and genuine entrepreneurial spirit to the table. Our solutions pave the way for your success. www.arvato-systems.com

Follow us on...
- Twitter: @arvatosystems
- LinkedIn: http://linkedin.com/...
- Google+: https://plus.google.com/...
- Xing: https://www.xing.com/...

The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.
Important note:

Systematic data storage as well as the use of even parts of this database are only permitted with the written consent of unn | UNITED NEWS NETWORK GmbH.

unn | UNITED NEWS NETWORK GmbH 2002–2024, All rights reserved

The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.