- The slogan "Space for All!" is a joint statement by Arvato Systems and UFA in support of equal rights, acceptance, diversity and equal opportunities
Alongside the CSD street festival, the CSD demonstration is the highlight of ColognePride and, with around 1.4 million visitors, the largest demonstration of its kind in Germany. This year's motto „FÜR_______MENSCHENRECHTE – Viele. Gemeinsam. Stark!“ (which translates as "FOR_______HUMAN RIGHTS - Many. Together. Strong!") stands for diversity in the best sense: The word “human” can be exchanged - the underscore represents an individualization option. So it is lesbian rights, gay rights, bi-rights, trans-rights, inter-rights and many more that ultimately only add up to human rights.
"I am very pleased that this year we are once again participating in the CSD demonstration with a large float together with our UFA colleagues," said Matthias Moeller, CEO Arvato Systems Group. "As an innovative company, we need and promote strong personalities. Motivation, creativity and commitment are the hallmarks of our employees. To achieve this, everyone must be able to develop as freely as possible. As Arvato Systems, we represent - like all of Bertelsmann - the motto 'Open for ALL'. For us, the broad-based presence at ColognePride 2023 is another sign of diversity in practice."
Nico Hofmann, CEO UFA GmbH, adds: "As UFA, we have been committed to diversity and equal opportunities for many years, both in front of and behind the camera. We are more than happy to show this attitude again with our float at this year's CSD in Cologne. My heartfelt thanks to all colleagues who have planned our appearance this year, both creatively and organizationally."
As was the case last time in 2019, the UFA and Arvato Systems CSD float will also have its own motto this year. All employees were able to submit their suggestions for this - and the winning slogan is "Space for All!" This is intended to express that UFA and Arvato Systems on the one hand offer Safe Spaces, but at the same time are committed to an open and discrimination-free society in which the need for these Safe Spaces is overcome.
The demonstration will not only take place on the CSD float: Numerous UFA and Arvato Systems employees will also be part of the CSD demonstration's foot group. In addition, the Bertelsmann employee network "be.queer" will have its own information booth at the CSD street festival from July 7 to 9 in Bechergasse next to Alter Markt. Anyone interested can find out more about Bertelsmann's various divisions and their commitment to LGBTIQ employees there.
About be.queer
be.queer is the network for LGBTIQ+ employees and allies at Bertelsmann that promotes an open work environment for all employees regardless of their sexual orientation and identity. The network aims to raise awareness of lesbian, gay, bisexual, transgender, intersex and queer issues, increase their visibility and reduce any reservations. Participation in the CSD in Cologne is organized jointly with the internal be.queer employee networks at UFA and Arvato Systems.
About UFA
UFA is one of the leading production companies for series and films, shows and documentaries in German-speaking countries. New and long-running UFA programs reach an audience of millions every day and are currently available on almost all TV stations and streaming services. The creative house bundles the range of its genres under one roof in the units UFA Fiction and UFA Serial Drama, UFA Show & Factual and UFA Documentary. UFA is part of the international production company Fremantle, the global production arm of RTL Group. UFA, which is rich in tradition, was founded in 1917. Its headquarters are in Potsdam-Babelsberg. Managing directors are Nico Hofmann (CEO) and Joachim Kosack.
