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arvato systems Works with HP to Help Game Companies Get Online Games to Market Faster and at Lower Cost and Risk

E.E.I.S. Model to Remove Barriers to Entry in Online Games Business

(PresseBox) (Guetersloh, ) arvato systems today announced an agreement with HP to help game developers and publishers develop, deploy and manage online games quickly and without prohibitive upfront costs. This agreement is part of arvato systems' Electronic Entertainment Infrastructure Service (E.E.I.S.) Platform, the interactive entertainment industry’s first development and deployment platform for creating and launching online games with integrated global billing support. For HP, the agreement is part of an ongoing initiative, HP Game On, to help gaming companies streamline the development, launch and management of games.

It marks the first time in the game industry that a game development and deployment platform with integrated global billing and player versus player networking support is available with a Pay-As-You-Grow-Your-Game business model. With the HP-powered E.E.I.S. Platform, arvato systems will offer game developers and publishers of all sizes the world-class tools and all the ancillary game services required to support players and the business of online games. An MMO-Middleware Solution, 3D multi purpose lobby system, payment services, and game integrated webshop support will ensure a choice of existing and emerging gaming business models, with multi-country distribution support.

The E.E.I.S. Platform allows developers and publishers to pay as their games scale (or shrink) instead of making a significant financial investment before a game is even ready for consumer availability. Existing bank relationships and interfaces for most used payment options will avoid lengthy test and development cycles needed in multi-country distribution models. Game companies will be able to “stand up” and deploy online games more quickly and at a cost that is much lower than previously possible. As a consequence, this model significantly reduces the risk and helps increase the return on investment associated with game development today.

“HP technology provides the performance, dynamic scale, flexibility and mission-critical reliability that game studios expect and require to effectively serve their audiences,” said Michael Pesch, CEO of arvato systems. “arvato systems is teaming with HP to unleash the entire power of the E.E.I.S. Platform to help countless numbers of studios around the world bring creative new concepts to market more quickly and at notably less cost and risk than ever before.”

Under the terms of the agreement, the E.E.I.S. Platform will be supported by HP expertise in gaming and standards-based technologies including HP BladeSystem c-Class server blades, which reside in state-of-the-art datacenters managed by experienced professionals.

“HP is focused on improving the gamer experience using everything in its portfolio, from immersive consumer devices to powerful online game infrastructure technology, services and global presence,” said Stephen McKenna, vice president, Communications, Media and Entertainment worldwide, HP. “arvato systems is an innovative company, well established in the media and entertainment industry and our agreement is good news for game developers, publishers and, ultimately, gamers themselves.”

E.E.I.S. Platform’s online game deployment service is immediately available on a worldwide basis. It is the first major step in a multi-lateral initiative from arvato systems and HP to meet the technical and business needs of the interactive entertainment development community.

About E.E.I.S.
arvato systems has set up an integrated solution for game developers and publishers that reflects the various needs of the industry development. EEIS provides multifaceted modules from middleware (TinCat Massive-Multiplayer-Network-Engine) to global billing solutions, out of one hand. Setting new standards for the changing electronic entertainment market this development and operation platform is the answer to the upcoming challenges of future business. Due to more than 25 years of experience in professional IT solutions the company offers the highest standards in terms of security, hosting and content delivery.

Arvato Systems GmbH

As global next generation IT systems integrator arvato Systems focuses on "Digital Transformation Solutions".

We use the technology talent and expertise of over 3,000 people at more than 25 sites throughout the world. Being a part of the arvato network and belonging to Bertelsmann, we have the unique capability to create entire value chains. Our team creates integrated, future-proof business infrastructures that help make our customers more agile and competitive, and enable them to deliver new standards of service to their customers. We create streamlined digital processes that support innovative business models. Moreover we provide operation and support services.

arvato Systems offers an exceptional combination of international IT engineering excellence, the open mindset of a global player, and the dedication of employees. We also ensure that all our customer relationships are as personally rewarding and long-lasting as they are successful. www.it.arvato.com