arvato games task force at gamescom 2009

Strong team expands service chain for games industry

Gütersloh/Cologne, (PresseBox) - The arvato games task force and its new partners will be presenting many innovative services for the games industry at gamescom 2009 in Cologne.

eeis – the complete infrastructure for online-based games
With the launch of eeis (Electronic Entertainment Infrastructure Services) the arvato games task force is offering a service platform for online-based games which is unique worldwide. This platform makes it easy for developers and publishers to implement all relevant components for modern online-based games on all levels. These elements comprise the completely revised multiplayer engine tinCat 4.0, a CRM application developed individually for the entertainment market as well as a 3D lobby online system. The advantages for developers and publishers are obvious: rapid implementation and low coordination costs. The eeis solution is also cheaper than implementing an in-house system and, thanks to the 3D lobby, offers completely new experience features for online games (

P.O.S. marketing and sales support with “easy interactive signage”
"Easy interactive signage" provides the consumer with information about products, new releases and campaigns directly at the point of sale (POS). In addition to the visual interaction, "easy interactive signage" can help customers find products and information and, if required, can send the result to a mobile phone via Bluetooth. It would be conceivable to send games trailers, theme music or wallpapers for new game releases. The use of “easy interactive signage” can be adapted to shop-in-shop systems or experience worlds in over-the-counter retail. (

Online anti-piracy “mbargo”
“mbargo” has successfully established itself on the games market as an online anti-piracy technology. The quality of piracy protection on “classic” P2P file sharing applications (such as eMule/eDonkey and BitTorrent) has been further developed and improved. “mbargo” can now also successfully be used on so-called sharehoster portals.

The arvato games task force is an initiative set up by arvato companies and experts and offers a comprehensive service portfolio for the games industry. As well as the new services already mentioned, the range also includes the service components of media production, sales and traditional distribution plus other elements such as fulfillment, customer service, financial services and vendor managed inventory (VMI).

More information:
arvato games task force:
arvato systems:
arvato digital services:
arvato services:

Arvato Systems GmbH

arvato systems is an international subsidiary of arvato AG, the media and communication services provider of Bertelsmann AG. With solutions covering the use, management and distribution of media, the IT service provider sets the standard. Customers are offered a comprehensive array of services, focusing on the fields of telecommunications, Internet/e-commerce, media and entertainment (TIME). Extensive knowledge of various industries, 30 years of experience, and innovative technologies establish the basis for the best possible products and solutions. Services include consulting, development and integration, as well as the management and operation of applications and systems. A global network of offices in Asia, Europe, and North America takes on projects all over the world.

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