arvato Systems presents the Content Accelerator at Adobe Digital Marketing Days

Adobe roadshow and panel discussion in five cities

Gütersloh, (PresseBox) -
  • Steps ahead – Marketing IT points the way to success
  • Meeting of marketing decision makers at Adobe Roadshow
arvato Systems is participating in the Adobe Digital Marketing Days again this year. During the annual roadshow, the IT expert in the role of marketing enabler and Adobe Business Plus Partner will support the world market leader with the latest best practices. Touring around Germany and Switzerland, the roadshow combines informative exhibitions and panel discussions with top-notch participants.

In line with the slogan “Data. Insight. Action”, Adobe is inviting stakeholders from leading companies to the Adobe Digital Marketing Days in the coming weeks. The roadshow is one of the major platforms for marketing specialists in the German-speaking area.

This year, Adobe's focus will be on the new opportunities offered by the mobile revolution and the marketing of content across different media to achieve long-standing customer loyalty and increase turnover based on existing customer know-how. This is where the “content accelerator” by arvato Systems comes into play. As a powerful add-on for content management systems, the content accelerator allows marketing specialists to create and publish content efficiently across digital channels – for example as an engaging multimedia story or personalized brand customer experience on websites and in apps.

The product is accompanied by a number of other solutions that are part of arvato systems’ “marketing city” – a comprehensive, flexible and expandable IT portfolio which paves the way into the digital future for companies and provides orientation in the digital marketing jungle. It is a visionary marketing solution that is integrated throughout the company serving all online and offline channels. The “marketing city” enables companies to optimize and expand their marketing IT and processes in a comprehensive way tailored to their specific requirements.

arvato Systems is a sponsor, exhibitor and Adobe Business Plus Partner in the roadshow which makes stops in Hamburg, Frankfurt, Cologne, Munich and Basel in February and March. For detailed information about the "marketing city" solutions by arvato Systems and Adobe Digital Marketing Days, please visit http://marketing-solutions.arvato-systems.de.

Roadshow dates:

• Hamburg – February 19, CinemaxX Hamburg-Dammtor
• Frankfurt – February 24, CineStar
• Cologne – March 5, Komed Haus 7, Mediapark
• Munich – March 12, Carl-Orff-Saal Gasteig
• Basel – March 17, Pathé Küchlin

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Arvato Systems GmbH

As global next generation IT systems integrator arvato Systems focuses on "Digital Transformation Solutions". We use the technology talent and expertise of over 3,000 people at more than 25 sites throughout the world. Being a part of the arvato network and belonging to Bertelsmann, we have the unique capability to create entire value chains. Our team creates integrated, future-proof business infrastructures that help make our customers more agile and competitive, and enable them to deliver new standards of service to their customers. We create streamlined digital processes that support innovative business models. Moreover we provide operation and support services. arvato Systems offers an exceptional combination of international IT engineering excellence, the open mindset of a global player, and the dedication of employees. We also ensure that all our customer relationships are as personally rewarding and long-lasting as they are successful. www.arvato-systems.com

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