- Steps ahead – Marketing IT points the way to success
- Meeting of marketing decision makers at Adobe Roadshow
In line with the slogan “Data. Insight. Action”, Adobe is inviting stakeholders from leading companies to the Adobe Digital Marketing Days in the coming weeks. The roadshow is one of the major platforms for marketing specialists in the German-speaking area.
This year, Adobe's focus will be on the new opportunities offered by the mobile revolution and the marketing of content across different media to achieve long-standing customer loyalty and increase turnover based on existing customer know-how. This is where the “content accelerator” by arvato Systems comes into play. As a powerful add-on for content management systems, the content accelerator allows marketing specialists to create and publish content efficiently across digital channels – for example as an engaging multimedia story or personalized brand customer experience on websites and in apps.
The product is accompanied by a number of other solutions that are part of arvato systems’ “marketing city” – a comprehensive, flexible and expandable IT portfolio which paves the way into the digital future for companies and provides orientation in the digital marketing jungle. It is a visionary marketing solution that is integrated throughout the company serving all online and offline channels. The “marketing city” enables companies to optimize and expand their marketing IT and processes in a comprehensive way tailored to their specific requirements.
arvato Systems is a sponsor, exhibitor and Adobe Business Plus Partner in the roadshow which makes stops in Hamburg, Frankfurt, Cologne, Munich and Basel in February and March. For detailed information about the "marketing city" solutions by arvato Systems and Adobe Digital Marketing Days, please visit http://marketing-solutions.arvato-systems.de.
• Hamburg – February 19, CinemaxX Hamburg-Dammtor
• Frankfurt – February 24, CineStar
• Cologne – March 5, Komed Haus 7, Mediapark
• Munich – March 12, Carl-Orff-Saal Gasteig
• Basel – March 17, Pathé Küchlin