- arvato Systems to discuss the challenges for content providers and marketers in the era of streaming
- Webinar on June 18th 2015 lays out the requirements and solutions for dealing with multi-platform management and media content, as well as the development of monetization potential
- Free registration for the online event, organized in conjunction with TV Technology
Media consumption has changed massively, both in the USA and in many other industrialized nations around the world. More and more content is available at all times on an ever-increasing range of user devices. The steep rise of multi-screen media consumption along with live and on demand video streaming demonstrates the level of change affecting the TV and media industry.
One example: Advertising budgets are increasingly being spent in a range of online video outputs, bypassing traditional TV markets. The quantity of free online content on offer opens up the question of monetization. Marketers, publishers, agents, brand and rights owners, networking companies – all face significant challenges. Where are the opportunities and what are the hurdles? What do cross-media and multi-channel offerings actually mean and what effect do they have on operational workflows within the media enterprise?
These developments as well as the strategies and results that arise from them are hot topics for discussion in Broadcast & New Media and in the industry publications. International magazine TV Technology, in co-operation with arvato Systems now tackles these questions and - in a live webinar - provides concrete answers based on real-life experience.
At the same time, webinar participants will have an insight into arvato Systems’ broadcast management and media IT solution portfolio. In areas including Intellectual Property Management, Media Asset Management, Cross Media Advertising Sales, Customer Experience Management and Media Analytics, arvato Systems is able to provide a high level of expertise as well as adding an important element: the perfectly balanced integration of all solutions with one another.
Free registration is available up until the start of the event.
For further information and to register for the event, please go to: s4m.arvato-systems.com.