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arvato Systems at dmexco 2012

(PresseBox) ( Gütersloh, )
(arvato Systems) Gütersloh/Cologne, Germany – Following the motto ‘Media meets Commerce,’ arvato Systems will present its range of services for advertising companies on 12 and 13 September 2012 at dmexco in Cologne for the very first time. Visitors can find the systems integrator at the arvato booth in Hall 8, Booth E068.

Whether it be a media company, advertising company or an agency, everyone is concerned with one central question: How can media for advertising messages be inserted in order to achieve the best possible results? Advertising companies use ad campaigns to address target groups as effectively as possible by employing a customized range of media portals. Media planning and purchasing are geared toward this objective.

arvato Systems will present two media commerce solutions to visitors at dmexco: CommUnity for managing cross-media advertising planning and AdStore for cross-media advertising. Both of these solutions address all those involved in the marketing value chain, from the brand owner right through to the media owner.

dmexco is the leading international trade fair for the marketing, media and creative industries. It stands for innovative and future-oriented marketing. dmexco has a clear focus on advertising, media and technology, and is the number one global platform for effective knowledge transfer. It offers the largest selection of current economic trends, growth strategies, product innovations, and creative diversity. This makes dmexco a pioneer and opinion shaper for brands, advertising companies, and marketers, as well as the central meeting place in the digital age for all agency segments and media companies.

The clear focus provides visitors with genuine added value in terms of procuring information and orientation. Over 20,000 national and international visitors from the industry are expected to be in attendance at the exhibition in 2012.
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