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Ready for Take-Off: E-Commerce Goes Global

hybris and arvato Systems create inCOMMERCE, an event designed especially for global trade

(PresseBox) (Gütersloh, ) (arvato Systems) - The long-time partners hybris, a leading provider of omni-channel commerce software, and arvato Systems, the IT systems integrator, are ready for their new inCOMMERCE e-commerce industry event to really take off.

The event premieres on 15 November 2012 at Frankfurt Airport and will give e-commerce decision makers an opportunity to get to know each other and exchange ideas and experiences. inCOMMERCE is scheduled to be an annual event representing and responding to the era of e-commerce. Participants will have access to presentations from experts qualified to impart e-commerce strategies for global trade.

Attempts to appeal to international markets without a well-founded strategy or plan quickly succumb to failure. In the same way that national online operations require a clear strategy, so too do those for international e-commerce. Such a strategy would determine, among other things, which products should be sold in foreign markets, how the supply chain should be designed, and how customer support should be handled. Participants at inCOMMERCE will learn what a successful internationalization strategy actually looks like.

“Together with our partner arvato Systems, we are very pleased to have created the first industry-wide e-commerce event focusing on global trade,” explains Mark Holenstein, Vice President Central Europe at hybris. “inCOMMERCE is designed to give people making e-commerce decisions the proper equipment so that they can use a thoroughly developed concept to be successfully active in international markets.”

“The global aspect of e-commerce is playing an increasingly significant role,” adds Dr. Martin Anduschus, Vice President at arvato Systems. “hybris and arvato Systems are able to offer inCOMMERCE participants true added value with best-practice examples thanks to our many years of proven successful international e-commerce and cross-channel projects.”

An excerpt from the schedule of specialized presentations illustrates the broad spectrum of perspectives offered at inCOMMERCE:

•“From Multichannel to Cross-Channel – A Shift in Customer Behaviors” from Dr. Kai Hudetz, Managing Director of IFH and ECC Handel, refers to a study conducted by ECC Handel and hybris to suggest how the Internet has influenced customer behavior, and uses practical examples to offer recommendations about how to respond.

•“Is Facebook ‘ready’ for (e)Commerce?” from Benjamin Prause, Managing Director of eSP eSales Performance Marketing GmbH, names Facebook as the most important social media platform in the world and highlights the conflict between brand communication and commercial advertising.

As a prelude to networking after the presentations, ‘ready for take-off’ takes on a more literal meaning: Participants will be treated to a sneak peek behind the scenes at the Lufthansa Flight Training Center.

The complete schedule and registration form for inCOMMERCE can be found at

About hybris
hybris supports businesses in communicating with their customers using all channels and points of interaction – online and offline – consistently, effectively, and uniformly in order to sell more products, services, and digital content. hybris delivers OmniCommerce™: state-of-the-art master data management and standardized commerce processes that give businesses a comprehensive overview of their customers, products, and orders. At the same time, customers benefit from a smooth purchase experience.
The hybris omni-channel software is based on open standards and can be flexibly extended, globally implemented, and it sets itself apart through low operating costs. hybris is considered to be among the top three in the entire industry and has been labeled as a ‘leader’ by leading analysts. hybris offers its solution as a local installation, on-demand, and as a managed or hosted service. Businesses of all sizes can therefore benefit from maximum flexibility. More than 400 customers already rely on hybris, including important brands such as Coca-Cola, Conrad, Douglas, Hornbach, Iomega, Kaiser+Kraft, Levi‘s, Lufthansa, Migros, Nespresso, Nikon, P&G, Rexel, and Toys”R”Us. hybris is a global company with offices in 15 countries. It is also a ‘Preferred Business Partner’ at the German E-Commerce and Distance Selling Trade Association. For more information, visit us at

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Arvato Systems GmbH

arvato Systems is a systems integrator with a solid reputation. We not only implement standard software, but also offer tailor-made, industry-specific and individually developed solutions. More than 2,000 dedicated employees at 25 sites throughout the world are always there for their customers. As part of the arvato network, a leading European BPO provider belonging to Bertelsmann, we have the unique capability to create entire value chains and combine IT with other arvato services to deliver an integrated service offer from one source. The strength of arvato Systems lies in the intelligent combination of systems integration and planning, operation and support. Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach, and genuine entrepreneurial spirit to the table. Our solutions pave the way for your success.