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Nikon USA re-launches website with new design and features for customers

Sales, knowledge and services bundled at a glance

(PresseBox) (Gütersloh, )
  • Customer interactions take center stage
  • arvato Systems supports special e-commerce shopping experience
Built by arvato Systems, Nikon USA’s new website is expected to significantly increase customer satisfaction and serve as an educational platform for veteran and novice photographers alike.

Nikon, a leading manufacturer of digital cameras and a mainstay in the photography industry has just re-launched its eCommerce shop. The new site supports the growth of its online shop through delivering best in class digital functionality and experiences to its customers.

The newly launched based on the hybris 5 commerce suite, includes many new features:

Innovative customer journeys which make it easy for the user to understand and browse the Nikon vast product catalog and receive service.
The redesigned online shop also offers customers digital services which help educate them to better understand and use the products they buy and own through rich media content.

“The relaunch of will ensure that Nikon remains relevant in customers lives today and in the future. The importance of building meaningful connections and interactions with our customers online is an integral part of Nikon’s growth and this site fully supports that goal. This platform will enable Nikon to not only sell, educate, and service our clients online, it will also be a foundation to support future product and service growth,” said David Dentry, Sr. General Manager; Customer Experience at Nikon.

"Nikon is one of the most iconic brands in the photo industry. With arvato Systems' commerce solution, Nikon now has a robust platform that allows them to create distinctive digital commerce experiences for novice and professional photographers alike,” said Martin Guersoy, Vice President of Corporate Strategy and Sales at arvato Systems North Amercia. “The vision that Nikon and arvato Systems have developed delivers market leading sales and service functionality ensuring dramatically increased sales revenue and customer satisfaction."

Nikon partnered with arvato Systems, to update its digital platform and move the site to hybris’s leading edge eCommerce platform. arvato Systems provided development services and built Nikon’s new check out functionality to specifically to support its specific variety of products. The new is a customized and deeply integrated e-commerce solution built to support Nikon’s desire to develop and nourish online relationships with its customers in the long term.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 advanced camera with interchangeable lens system. Nikon Corporation, the parent company of the Nikon Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced the production of over 80 million NIKKOR lenses in 2013, creating a new milestone in Nikon’s heritage of superior optics.

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Arvato Systems GmbH

arvato Systems is a systems integrator with a solid reputation. We not only implement standard software, but also offer tailor-made, industry-specific and individually developed solutions. About 2,500 dedicated employees at 25 sites throughout the world are always there for their customers. As part of the arvato network, a leading global BPO provider belonging to Bertelsmann, we have the unique capability to create entire value chains and combine IT with other arvato services to deliver an integrated service offer from one source. The strength of arvato Systems lies in the intelligent combination of systems integration and planning, operation and support. Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach, and genuine entrepreneurial spirit to the table. Our solutions pave the way for your success.