New Partnership in Enterprise Marketing Management

arvato Systems and WERK II establish ‘Print New-School’

(PresseBox) ( Gütersloh, )
  • arvato company as a ‘marketing enabler’ for online and offline channels
  • The concept of printing can be positioned afresh in the age of digitization
Germany -- arvato Systems enhances its strategic marketing solutions with the priint:suite from WORK II, the market leader in database publishing. Solutions for system-controlled print publishing will be offered and integrated in the digital multi-channel offers from arvato Systems within the framework of a partnership between the two companies.

arvato Systems supports the marketing of leading B2B and B2C brands as a ‘marketing enabler’ with strategic IT solutions that facilitate mutually coordinated activities in online as well as offline channels. Creative and structured marketing processes interlink with one another to effectively implement and manage campaigns, personalized sales approaches to customers, and new advertising forms such as content marketing.

“With arvato Systems, we have been able to gain a competent solution partner with international operations, who can offer marketing solutions for digital as well as print channels from a single source. The global presence of our partners is of major importance in the enterprise sphere,” stresses Horst Huber, CEO of WERK II. Mission-critical aspects from digital marketing such as personalization or customer-specific communication at ever-shorter time intervals can also be applied in the classical print channels thanks to the priint:suite. Printing is therefore integrated in the company’s marketing in a new, precise form. “A consistent market presence in all channels has become a matter of course for leading brands. Printing in the classical sense no longer guarantees success on its own; it is now used in an increasingly targeted manner and in increasingly more variants. We are delighted to have gained WERK II, a pioneer of database-aided publishing, as a partner,” says Eva Wittka, responsible for Marketing Solutions at arvato Systems. “In fact, they are also pioneers when it comes to re-positioning the print medium in the digital age.” This makes priint:suite is an ideal premium enhancement to electronic offerings such as commerce platforms or digital customer magazines. Moreover, it can significantly accelerate the creation of existing catalogues for end customers or dealers through automation and linking to existing content systems (PIM or CRM). Customers like XXXLutz or the OTTO Group (with Bonprix and Witt Weiden) have already structured their printing activities in a more effective manner. In short, they have established ‘Print New-School’ in their organizations.

The WERK II team has been involved in system-supported publishing for 20 years. During this period, hundreds of projects were implemented in the B-to-B, B-to-C, mail order, industrial and publishing sectors, and for media service providers and print shops. For implementation, WERK II provides the priint:suite, a component-based solution for system-supported print publishing. More than 300 customers have placed their trust in the priint:suite modules. The global partner network consists of more than 80 partners. With interfaces to more than 40 content systems, priint:suite is among the leading systems for automated print publishing.
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