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Press release Box-ID: 536888

Arvato Systems GmbH Reinhard-Mohn-Straße 18 33333 Gütersloh, Germany https://www.arvato-systems.de
Contact Mr Marcus Metzner +49 5241 8088242
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Greater Efficiency for Cross-Media Advertising

arvato Systems presents new marketing tool, live for the first time ever

(PresseBox) (Gütersloh, )
(arvato Systems) Cologne/Gütersloh: The new software solution “AdStore” streamlines cross-media advertising. Television broadcasters and advertising sales houses can now use a single portal to plan and sell cross-media ad campaigns. arvato Systems will be presenting their “AdStore” system at IBC 2012 in Amsterdam and at dmexco 2012 in Cologne.

AdStore, arvato Systems latest software solution, is a horizontal marketing platform that models various processes – for example, TV, online, video on demand, or mobile – on one single system. Advertisers today use several channels alongside each other to optimally reach their target group. Although separate software and infrastructure is generally needed for each medium, arvato Systems AdStore makes it possible to use a shared workflow – from planning all the way to cross-media billing for services. This doesn’t just simplify the accompanying processes, it also increases the overall success and effectiveness of the campaign.

With the help of the web-based AdStore solution, users can search for products from each supported media type, easily and without problems, and then add them to their shopping cart. Other related products that may be of interest to the ad campaign are shown automatically based on those products selected. These cross-media tips give additional creative impulses during the planning stages and, for example, help ensure that TV and online ads support and complement each other. In addition, you can predefine cross-media packets to include, for instance, guaranteed coverage on TV and online or thematic content across several media.

The web-based AdStore user interface allows users to work anywhere, anytime. It even supports mobile devices, such as tablets with multi-touch interfaces, allowing for maximum flexibility.

The new AdStore system will be unveiled in Amsterdam at IBC (September 7-11, Booth 3.B26) and then at dmexco in Cologne (September 12/13, Hall 8, Booth E068).

You can find more information on AdStore at http://s4m.arvato-systems.de/...

Arvato Systems GmbH

For over 30 years arvato Systems has been building a solid reputation as a systems integrator. We not only implement standard software but also offer tailor made, industry specific and individually developed solutions. More than 2,000 dedicated employees at 25 sites throughout the world are always there for their customers. Being part of the arvato network, a leading European BPO provider belonging to Bertelsmann AG, we have the unique capability to create entire value chains and combine IT with other arvato services to an integrated service offer from one source. The strength of arvato Systems is in the intelligent combination of systems integration and planning, operation and support. Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach and genuine entrepreneurial spirit to the table. Our solutions pave the way to your success.

For the broadcast and new media industry we offer integrated software solutions for broadcast management and media asset management. So far, the systems are being used in more than 30 countries worldwide.

Our customers appreciate the way we bring in-depth industry know-how, cross-platform expertise, a true partnership approach and genuine entrepreneurial spirit to the table. Our solutions pave the way to your success. www.arvato-systems.com

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The publisher indicated in each case is solely responsible for the press releases above, the event or job offer displayed, and the image and sound material used (see company info when clicking on image/message title or company info right column). As a rule, the publisher is also the author of the press releases and the attached image, sound and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.