- Winning combination of S4AdSales and optimization tool S4AdOpt enable proactive and flexible responses to the advertising marketplace
- S4AdOpt praised for unique ‘regional package’ functionality
- Applications enable efficient administration and the most advantageous positioning of advertising spots
MTV Oy is one of the leading private broadcasters in Scandinavia and has played a crucial role in the Finnish media sector since 1957. The TV provider is set apart by its consistent future-facing orientation and its innovative use of new media. All content is broadcast across a wide range of distribution channels so as to meet the needs of a highly demanding audience.
Within this context, spot placement creates an ever-increasingly complex set of requirements for all broadcasters who rely on advertising revenues. MTV Oy relies on the arvato Systems media sales applications to ensure efficient administration and the best possible spot placement, so meeting the requirements of profit-orientated media companies.
After a rigorous selection process Finland’s largest private TV broadcaster selected arvato Systems to optimize the media sales process. MTV Oy were especially impressed by S4AdOpt, the fully functioning spot optimizer in the RBS Rating based TV market. The ability to create separate packages within the system, unique to S4AdOpt meant that MTV Oy were able to deal with geographical variations, in fact creating 17 customized regional packages.
S4AdOpt also provides the ability to work with a variable range of parameters: this means broadcasters can use simulations to analyze various optimization scenarios in advance, giving them a great advantage in the marketplace.
By the end of the test phase it was clear that many processes could be highly automated.
With S4AdSales and S4AdOpt, MTV Oy spots are now automatically positioned and managed across the various broadcast platforms.
Petri Haverinen, Development Manager MTV Oy, was especially pleased by the close partnership of the two companies even during the tricky phases of the project: “The way the project group worked together to ensure that our Air Time Sales system was configured in the best way possible was extremely encouraging. After this challenging but successful installation phase, I am delighted that the system has gone live and that we are able to build on our good work with arvato Systems.”
More information on the S4AdSales application for ad spots positioning and on the integrated or stand-alone “optimization engine” S4AdOpt can be found at www.it.arvato.com/broadcast.
MTV is a Finnish media company with roots deep in the early days of television broadcasting in the 1950s. Since then the small company has grown into a big media company that broadcasts news and provides entertainment and experiences 24 hours a day. Finland’s leading TV and online media are all members of the MTV family. MTV3, Sub and AVA are free TV channels well known nationwide. Pay TV channels can be watched with the MTV Total package, which consists of various channels broadcasting sports, films, series, documentaries and children’s programmes. MTV’s main website is mtv.fi, while MTV’s channels can be watched online on MTV Katsomo and C More channels' series and films can be watched through Filmnet.
MTV is owned by media company Bonnier AB. Bonnier, founded in 1804, is a Swedish family company that has companies in 16 countries. In addition to electronic communication, its business operations cover corporate magazines, daily newspapers, books, magazines, films and music. Bonnier employs approximately 8,000 people in total. www.mtv.fi