Finland’s Largest Commercial TV Broadcaster Set for the Future with Solutions from arvato Systems

• arvato Systems was awarded the contract from one of Northern Europe’s leading commercial broadcasters following an intensive selection process
• S4AdSales and S4AdOpt meets all requirements for modern media sales

MTV Oy is Finland’s largest commercial broadcaster, playing a central role in the media market of Northern Europe for decades. Well-established and forward thinking, the company has commenced broadcasting on a variety of modern media channels. It has now opted for solutions from arvato Systems in order to optimize IT technology in the Media Sales department.

The commercial TV broadcaster MTV Oy has operated successfully in the Finnish market since 1957. Today it is the country’s largest commercial TV network and has achieved a reputation as a major player in Northern Europe, thanks to its innovative use of new media and distribution channels. MTV Oy operates pay TV and radio stations, websites, online TV services, and several free TV channels.

As the company earns revenue from airing commercials and has a forward-thinking strategy, its underlying business models also require cutting-edge solutions that react flexibly to the ever-increasing demands of the advertising market. “The growing number of distribution channels in an increasingly competitive advertising market mean that media sales processes have to be planned and managed extremely effectively,” says Petri Haverinen, Development Manager of MTV Media, who is responsible for the extensive and rigorous selection process.

The broadcaster’s strategy demanded effective long-term solutions, and the applications provided by arvato Systems met these needs. All business processes for marketing the MTV Oy portfolio on a national and regional level will be mapped by the airtime sales software, S4AdSales. S4AdOpt, arvato Systems’ integrated software for optimizing inventory and revenue, also provides system support. These components use a variety of parameter settings to enable simulations of ‘what-if’ scenarios.

MTV Oy carried out an intensive proof of concept to evaluate how they could use our solutions to assemble service packages tailored for their target groups while at the same time efficiently placing advertising slot bookings. The available advertising inventory and utilization must always meet the highest requirements – both from an advertiser’s and a marketer’s point of view,” explains Christian Schneider, VP Corporate Sales at arvato Systems, recalling the extensive selection process. “We are very happy that MTV Oy chose us based on the essential features of our solutions and the skillsets within our organization. We are equally pleased that we will now move forward with the tight professional partnership, already in the making.”

You can find more information about S4AdSales as an application for placing TV ads and the S4AdSOpt optimization engine under http://www.s4m.arvato-systems.com

About MTV Oy
Finland’s leading TV and communications group MTV was founded in 1957 and has become an integral part of Finland’s TV culture. The TV channels MTV3, Sub, AVA and several MTV TOTAL pay TV channels attract 2.9 million viewers on average day. MTV Oy’s MTV.fi and radio nova.fi websites attract nearly two million unique visitors every week.

In another string to their bow, the Group streams appr. 8.8 million videos per month via the online TV service, MTV Katsomo, which covers all MTV channels. The company’s popularity is also bolstered by Finland’s most popular commercial radio station, ‘Radio Nova,’ which tallies 1.3 million listeners every week. http://www.mtv.fi/...

Sources: Finnpanel TV-meterpanel 2013, National radio Survey 2013, TNS Metrix 2013 and comScore DAX