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Enhanced Media Sales Solution from arvato Systems
New S4AdSales Marketing Model Available
For years, a range of broadcasting companies around the globe have successfully employed the S4AdSales software from arvato Systems. From Europe to Canada to New Zealand, commercial air time is being planned and optimized with this comprehensive sales and traffic solution.
And at the same time, no two business models or advertising markets are the same, which is why additional functionality was developed for S4AdSales to allow sales packages to be planned with incredible flexibility. The user decides independently which products are bundled with which price model. In this way, for example, GRP-based ‘coverage’ packages, fixed price offers, and targeted program packages such as ‘prime time,’ ‘crime,’ or ‘special interest’ can be tied together.
Of course it is still possible to book individual programs or specific commercial breaks, also supported by a graphical booking calendar. In many markets, spot booking is already fully automated by the S4AdSales system, which then makes perfect placements thanks to the integrated optimization engine.
According to Christian Schneider, Vice President of Corporate Sales at arvato Systems: “We are pleased to be able to offer our customers such an extraordinary degree of customizability. S4AdSales gives our customers the ability to react quickly and specifically in a very rapidly changing market.”
It is also possible to connect to AdStore, arvato Systems’ latest system for media sales. This allows for sales packages to be tied together across several platforms in order to target advertising messages across completely different types of media, within a single order and on a single invoice. Whether TV, VoD, Internet, or mobile phone, the AdStore portal solution serves all types of media from a single source.
The latest features of S4AdSales and the new AdStore system will be presented live at Stand 3.B26 at the IBC2012 in Amsterdam from September 7-11.
You can find more information about S4AdSales at http://s4m.arvato-systems.de/....
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