Content monetization beyond linear boundaries: five real-life success factors

arvato Systems present paper at BITKOM NewTV Summit

Gütersloh, (PresseBox) -
  • BITKOM Congress - 1/29/2015 - has "Streaming Media – Technology & Monetizing" as key theme
  • arvato Systems will discuss challenges for content providers and marketers in this era of streaming,
  • Christian Schneider to highlight the demands of dealing with media content, processes and IT as well as the solutions
Cologne/Gütersloh – Constantly changing user behavior is a major challenge for marketers, publishers, agencies, rights holders – and many others. Advertising budgets are tending to flow towards online channels, but full cross-media business models are frequently immature. On January 29th 2015 IT experts arvato Systems will use the BITKOM NewTV Summit to talk about the new challenges for media content, processes and IT and at the same time will provide a clear outline of the success factors for dealing with these challenging issues.

The extent of change in media usage in this country is demonstrated particularly by video consumption. Three out of four German internet users already use video streaming services. More and more content is available on more and more devices at any time. The increase in digital video consumption both live and on demand, in conjunction with the multi-screen experience, clearly show how the industry is changing.

National and international industry participants will exchange ideas, review consequences and develop strategies to manage these developments at the BITKOM NewTV Summit in Berlin on January 29 2015.

For example: Advertising budgets are increasingly oriented toward the various online video channels, by-passing the traditional TV market. The quantity of free online services raises the question of monetization. Marketers, publishers, agencies, brand owners, rights owners and network operators face a challenging time. What are the opportunities and where are the obstacles? What is the significance of cross-media and multi-channel offerings and how do they affect the operational processes within a media enterprise?

Concrete answers will be forthcoming from Christian Schneider, VP Corporate Sales, arvato Systems S4M GmbH in his presentation “Building bridges. Content monetization beyond linear boundaries: five real-life success factors”. In response to the question of to what extent changing user behavior shapes the needs of media organizations, especially in terms of operational business processes and IT systems, he provides a case study. In this, he takes a look at the five important themes of rights and licenses, media asset management, advertising sales, customer experience management, and media analysis. He highlights the new requirements for content providers, and also shows how these can be met using intelligent processes and solutions.

Providing the most up-to-date information on Media and TV in the streaming era, the BITKOM Congress is open for registration via the official event website.

arvato Systems is a presentation partner and is therefore able to offer visitors a 20% discount on event tickets. The promotional code, together with further information about the conference, can be found on the event website (http://s4m.arvato-systems.de/...)

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Arvato Systems GmbH

About arvato Systems
As global next generation IT systems integrator arvato Systems focuses on "Digital Transformation Solutions". We use the technology, talent and expertise of over 2,700 people at more than 25 sites throughout the world. As a part of the arvato network and belonging to Bertelsmann, we have the unique capability to create entire value chains. Our team creates integrated, future-proof business infrastructures that help make our customers more agile and competitive, and enable them to deliver new standards of service to their customers. We create streamlined digital processes that support innovative business models. Moreover we provide operation and support services.

Customers from the world of media, one of our core areas of expertise, can also benefit from these solutions. Custom-tailored arvato Systems solutions for broadcast management, media asset management, and publishing, enhanced by marketing and enterprise solutions are in use today in more than 30 countries.

arvato Systems offers an exceptional combination of international IT engineering excellence, the open mindset of a global player, and the dedication of employees. We also ensure that all our customer relationships are as personally rewarding and long-lasting as they are successful. www.arvato-systems.com

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