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Commerce Without Boundaries

Third inCOMMERCE conference on November 27 at the Bertelsmann Premises Berlin

(PresseBox) (Gütersloh, )
  • Renowned speakers provide insights into their companies’ digitization projects and explore current developments on the international markets
  • Presentations and case studies from Vorwerk, E-Plus and Tesco
(arvato Systems, hybris) Gütersloh and Munich – International e-commerce and best practices in the e-commerce sector are the focal themes of this year’s inCOMMERCE conference on November 27, 2014 in Berlin. For the third edition of the conference hosted by arvato Systems and hybris software, an SAP company, on e-commerce, omni-channel commerce and digitalization with the title “E-Commerce Strategies for Global Retailing“, decision makers will be coming together at the Bertelsmann Corporate Office in Berlin.

Globalization and digitization are changing market frameworks around the world faster and more profoundly than ever before. How are market players taking advantage of the opportunities associated with the digitisation of processes and business models? What options are available for e-commerce in China?

Commerce experts for digital transformation will be presenting strategies and models of modern, global e-commerce solutions and reporting on their insights and practical experience in areas such as e-commerce in China (Alibaba Group), the digitisation of cooking (Vorwerk) or omni-channel concepts in the food retail sector (e.g. Tesco).

“E-commerce is profiting immensely from the process of globalisation. Our speakers will show how companies can take advantage of this development to generate successful business,“ said Dr. Martin Anduschus, Vice President at IT system integrator and software developer arvato Systems, one of the two hosts. “The number of conference participants shows that we’ve touched a nerve in the sector.”

“Technical implementation is a key contributor to the success of any international expansion strategy,” said Michael Hubrich, Director Sales Germany/Austria/Switzerland at hybris, the other host. “At the inCOMMERCE conference participants benefit from compact and practice-oriented insights into the latest strategies and specific solutions – not just for omni-channel commerce in an international context, but also for digital transformation.“

This wide range of topics is reflected in the speakers’ presentations:

• Professor Dr. Marcus Schögel, Director of the Institute for Marketing at the University of St. Gallen, talking on the subject of the latest developments in multi-channel retailing.
• Kai Schäffner, Senior Vice President Marketing at Vorwerk International, talking about the digitisation of cooking – and a product called the “Thermomix Öko-System”.
• Carolyn Bradley, Senior Advisor at Alvarez & Marsal, explaining department store chain Debenhams’ and supermarket chain Tesco’s (both UK) omni-channel retailing concepts.
• Volker Glaeser, Expert for E-Commerce & Digitization and Olaf Rotax, Managing Director dgroup, explaining the significance of agile projects in e-commerce on the basis of a case study.

Kenan Ardali, Director International eCommerce Business Development, Alibaba Group EMEA, and Roger Tan, Vice President arvato Systems China will explain why this is probably the best time ever for for businesses considering to enter the Chinese online market.

After the presentations the speakers will be taking part in a panel debate on the future of international e-commerce and the opportunities that it presents for German enterprises – for instance, in China where there are more than 1.3 billion potential customers.
Visit for further information about inCOMMERCE, the speakers and the presentations.

Aout hybris software
hybris software, an SAP company, helps businesses around the globe sell more goods, services and digital content through every touch point, channel and device. hybris delivers omni-channel commerce solutions: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris has helped some of the world’s leading organisations including, ASICS, Bridgestone, EE, Galeries Lafayette, Medtronic, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris sits at the heart of SAP’s Customer Engagement and Commerce suite of solutions, alongside SAP® Cloud for Sales, SAP Cloud for Service, SAP Cloud for Marketing and SAP Cloud for Social Engagement, providing the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems.

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About arvato Systems
As global next generation IT systems integrator arvato Systems focuses on "Digital Transformation Solutions". We use the technology talent and expertise of over 2,700 people at more than 25 sites throughout the world. Being a part of the arvato network and belonging to Bertelsmann, we have the unique capability to create entire value chains. Our team creates integrated, future-proof business infrastructures that help make our customers more agile and competitive, and enable them to deliver new standards of service to their customers. We create streamlined digital processes that support innovative business models. Moreover we provide operation and support services. arvato Systems offers an exceptional combination of international IT engineering excellence, the open mindset of a global player, and the dedication of employees. We also ensure that all our customer relationships are as personally rewarding and long-lasting as they are successful.