Arvato Systems further expands digital business

• Arvato Systems has set up a new team for its Digital Experience competence area around Dirk Brinkmann as Vice President Digital Experience
• The IT service provider implements digital solutions for companies along the entire digital value chain and transfers complete business models to the cloud

After creating the “Digital Experience” competence area in spring 2017, Arvato Systems is now reaping the fruits of its work. The digitalization expert has established itself as a digital service provider with renowned customers such as Continental, the DFB (German Football Association), and leading automobile manufacturers. Next to consulting, conceptual design, and target group analysis, Arvato Systems’ offer also includes the design and technical implementation of digital touchpoints – also in the cloud. In order to carry out digital projects efficiently, there is a new powerful team around Dirk Brinkmann as Vice President Digital Experience: Nils Erdmann is responsible for Customer Experience Management and Stefan Blömer for PIM and Marketing Automation.

Data-driven marketing and cloud solutions for the future
“We are currently experiencing a disruptive upheaval that requires rethinking on all levels”, explains Dirk Brinkmann. “Yet, the biggest digitization projects are still ahead. Currently, many companies have an enormous amount of valuable information at their fingertips, but cannot use them profitably”. This is precisely where Arvato Systems comes in and supports companies in developing expert roles with a focus on analytics and digitalization. This combination makes it possible to offer a tailor-made customer experience at all contact points and thus achieve a higher level of customer commitment. "Cloud-based solutions are increasingly being used for this," adds Brinkmann. "The increased demand for speed and scalability can only be met in the cloud."

Experienced cloud enabler and multi-cloud provider
Unlike other digital agencies, Arvato Systems is able to strategically advise companies on various cloud approaches while at the same time being able to also implement the advised solution itself. The IT service provider is a certified partner of Amazon (AWS) and Microsoft (Azure) and operates its own private cloud with various technology stacks. This allows individual requirements to be met flexibly, for example, at MTV Oy, Finland's largest private TV and communications group. As a Platinum Partner of CoreMedia, Arvato Systems adapted the customer experience solution of the same name to the Scandinavian company's requirements and developed the solution's cloud readiness as Platform-as-a-Service (PaaS). This makes MTV Oy the first media group to use the cloud version of the CMS (CoreMedia on Cloud). "With Arvato Systems, we have known for years that we have a reliable partner at our side who can accompany our customers' disruptive changes and make them fit for the future," says Sören Stamer, CEO of CoreMedia. "Brands are often surprised at how agile, creative, and fast Arvato Systems acts as a global player. We can warmly recommend Arvato Systems to renowned brands for implementing CoreMedia and mapping the customer journey for a first-class digital customer experience".

Consistent change to agility
To ensure that digitization projects can continue to be implemented quickly and profitably in the future, Arvato Systems relies exclusively on an agile project management approach that has been specially adapted for increasingly short-lived customer experience projects. To this end, various portfolio elements have been strengthened, the separation of individual competence centers has been dissolved in favor of interdisciplinary cooperation, and separate rooms have been set up for alternating, sometimes virtually-based teams. Such a collaboration benefits customers, who can create and optimize a global customer experience at ever shorter intervals.