Arvato Systems experts provide an optimal customer journey through digital marketing

Capturing Customers in the Times of the Digital Transformation

Volker Nordberg, Vice President of Digital Experience
(PresseBox) ( Gütersloh, )
  • Arvato Systems combines the areas of customer relationship management, customer experience management, and mobility into the field of expertise "Digital Experience".
  • Comprehensive, end-to-end consulting on the Digital Transformation in marketing and sales.
The Digital Transformation requires changing numerous processes in companies. At the same time, it also brings innovative technologies with it to support this process. Marketing and sales benefit in particular from these technologies because, through their use, the customer journey can be personalized even more extensively and customers can be enganged even stronger than before. Starting now, Arvato Systems is bundling its skills in digital marketing into one unit “Digital Experience” to serve companies in exactly this area with integrated, end-to-end consulting.

From consulting to technical implementation
To provide the customers with a compact digital experience package, Arvato Systems is combining its skills in the areas of customer relationship management, customer experience management and mobility. The goal is to provide companies with comprehensive and interconnected services, with which they can master the challenges of digitalization even better. "We provide our customers with all services along the entire digital value creation chain, from concept to target group analysis to design and technical implementation. That is unique in the market," states Volker Nordberg, Head of Digital Experience at Arvato Systems.

An optimal customer journey is becoming more and more important
The Digital Transformation creates new opportunities, especially with regard to customer relationships. "The optimization of the customer journey is becoming more and more important for our customers to understand their end customers, draw them in, and engage them in a more successful dialogue," Nordberg explains. Information about people and content accumulates against the background of data-driven marketing. The companies' job is to use this information accordingly for a personalized customer experience across all touchpoints and for a higher customer engagement.

Customers are already profiting
Well-known clients like Continental, the publishing group Handelsblatt, Daimler, the DFB or the Austrian publishing group Styria are already taking advantage of Arvato Systems' expertise in the field of digital experience. "Digital experience means that we create custom-fit offers for consumers and thus increase customer satisfaction - which has an impact on the customers' loyalty to the companies in the long run." Nordberg continues. "That is precisely our goal in bundling our portfolio: to support companies in building their digital expertise, develop digital solutions for our customers, and accompany them as partners."
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