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AMD Wins Big at PR Daily's 2012 Digital PR and Social Media Awards
AMD takes home record eight honors for PR, marketing and social media; 18 PR-industry awards in the past year for communications campaigns
The awards included 'Social Media News Release of the Year,' a category that recognizes leading digital PR and social media strategies, tactics and execution around a corporate or product announcement.
AMD won the awards for an innovative and fiercely competitive PR and social media campaign to drive awareness of AMD FX processors by setting a Guinness World Record and leveraging a competitor's developer show to amplify AMD's story. PR Daily noted that, "AMD's intrepidity and imagination, its cheekiness bordering on impudence, and its clever, massive social media campaign to support its social media news release, made it an easy winner in this category."
"We appreciate the ongoing recognition from PR Daily and industry peers for the campaigns AMD has implemented to strengthen our engagement with customers, enthusiasts and fans," said Colette LaForce, senior vice president and chief marketing officer, AMD. "We have a rich history of innovation at AMD, and these awards are a reflection of the energy and passion we bring to the table each day."
The honors add to the growing collection of PR, social media and marketing awards AMD received in the past year. The company has taken home 18 top honors in the past year from PR Daily, PR News, PR Weekly and the International Association of Business Communicators, Austin.
- VIDEO: PR Daily Digital PR and Social Media Awards presentation at the Roosevelt Hotel in New York City
- VIDEO: PR Daily interview with Chris Hook and David Kenyon on the winning entry
- PR Daily: AMD's 'Social Media Lightning Strike' against Intel
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