Allianz Group and Liverpool Victoria Friendly Society to launch joint venture under the LV= brand name in the UK personal insurance market
LV= branded joint venture will be the UK’s third largest personal insurer with over £1.7 billion annual premium income
Joint venture combines LV=’s excellent brand and reputation in personal insurance with Allianz’s financial strength and technical excellence, and a shared passion for customer service
Allianz will solidify its multi-channel distribution offering in the direct and broker channels in the UK
Transaction will see Allianz initially hold a 49 percent stake in LV=’s General Insurance businesses and LV= a 51 percent stake, in e fregw bwtq
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