Eversify from Agfa Graphics pushes mobile publishing platform evolution onwards

Tailored daily content creation solution based on Agfa Graphics expertise elevates mobile publishing trend

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(PresseBox) ( Mortsel, )
Delivering content to consumers when they want it and how they want are the cornerstones of Eversify which is now extending its reach to a broader publishing audience. Eversify is a mobile content publishing software solution that can be integrated in any editorial, content management or InDesignâ based layout system. It delivers diversified content streaming in a variety of fully automated ways to a wide range of devices (smartphones, tablets) and websites.
The easy-to-integrate, simple-to-use software service allows publishers to push content on a number of different platforms. Offered as a SaaS, Eversify is scalable to allow operations to grow their use of the solution in line with demand.

Futureproof creation for ad hoc dissemination
“Following extensive and highly successful trials we are now offering the unique capabilities of Eversify to the wider publishing arena,” states Rainer Kirschke, Business Manager Mobile Publishing for Eversify, Agfa Graphics. “The ability for the software to integrate with so many platforms enables content to be delivered in a much more creative and engaging way. This opens up a world of possibilities for more effective customer communication and interaction to encourage consumer loyalty. Needless to say that a highly engaged readership allows for successfully targeted, revenue-generating campaigns.”

Based on XML export from the sources (editorial/layout system) and the parsing of the XML data into the Eversify server, Eversify automatically places the whole content into predefined, mobile customised template designs. That way readers can enjoy the publisher’s content in a print, digital, online or mobile way. “Endless possibilities for trusted content, that is what it boils down to”, according to Kirschke. “With the diversification of readerships, we wanted to offer publishers a solution that would allow them to focus on content creation, not just dissemination.”

Smooth and seamless integration
“Content delivery on different platforms is quick and simple,” states Andy Grant, Global Head of Software at Agfa Graphics. “Operations that integrate the software will notice that the process is smooth, seamless and immediate. It is also modular so there is only the need to utilise what is necessary. Customers can have a bespoke solution that not only meets their requirements but also fits their budgets. Integrating automation to the highest degree will enable publishers to optimise the cost structure and refocus on their digital publishing activities.”

The Eversify SaaS server, which works in a secured Agfa Graphics Cloud based environment, offers a wide range of professional modules like automated hyphenation of text for better readability of text on all devices, face detection in pictures to show the most important area of faces also on smaller devices, colour management to optimise the colour on all devices, analytics to give a detailed feedback and overview to the editors about usage and success of all publications in real time. It can smoothly integrate into existing subscription systems and databases or offer optional subscription services.

The final output to devices and IOS is automated while Eversify can also output the same content to web pages and HTML5 flipbooks. Also data based on web CMS, or content such as videos, pictures, animations or text can be used to generate an App with Eversify. As can adverts created in TIFF, HTML, etc.

App functionality and enrichment
Depending on the data input and data structure of all content, Eversify is able to deliver three different levels of app functionality and enrichment. Eversify Classic is the smartest way to deliver PDF files of newspapers, magazines or corporate documents with a mobile app solution for any reader, expanding the digital business by a classic enrichment with pictures, movies or ads. Eversify Hybrid combines PDF files of newspapers, magazines or corporate documents with enrichment of different media elements. Information is based on the print layout, but extended with a wide range of additional features such as HTML articles, movies, pictures and advertisements. Eversify Interactive is the powerful way for newspapers, magazines or corporate documents to expand their business with HTML5 based apps. A content mix of HTML articles, movies, pictures and advertisements can be tailored and displayed on all devices: smartphone, tablet and web-browser.

Adds Kirschke: “This modular set-up of Eversify allows customers to select the package that supports their needs today but also allows them to grow in the future. Eversify simplifies the content delivery process to organisations, helping them to concentrate on creating even more reader captivating results.”

The business empowering benefits of Eversify will be demonstrated at Digital innovators Summit, March 20-22, Berlin, Germany and drupa, May 31 to June 10, Dusseldorf, Germany.

Eversify is available to magazine or newspaper publishers that seek a solution to diversify their content to any mobile device, at any moment of the day. For more information, please visit the brand new website www.eversify.com. Keep track of the latest on mobile on the Eversify blog “The Mobile Push”.
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