Relaunch and Redesign of Website and Logo at ADTANCE
ADTANCE shines in a new Design and with a new WebsiteWald-Michelbach, )
As ADTANCE's software module portfolio has become more and more comprehensive over the last few years and is constantly expanding, it was now time to redesign the ADTANCE logo. To do this, the very bulky element of the hint of data glasses in the first A letter and the T of the logo was removed. The basic font design of the remaining letters was retained and applied to all letters in the ADTANCE brand logo. The initial A now shines in a modern, fresh petrol tone and is framed by an indicated square of the same colour. The petrol-coloured A will also soon become the new icon for the ADTANCE Smart App.
At the same time, ADTANCE is implementing a new, modern corporate website. The structure of the content has been revised for greater clarity and a better user experience. Interested parties can now find information more quickly about the company's area of activity, range of services, individual module solutions as well as the comprehensive overall solution ADTANCE Smart Service and the company's service offers. The new website offers a guided, simple user interface with direct links to the ADTANCE portal.
With the new design, ADTANCE shows that the company is always keeping up with the times, or rather with a vision beyond them. Simple, clear handling for interested parties is a matter close to the company's heart. This not only applies to the company's online presence, but also to the development of well thought-out software solutions in ADTANCE's comprehensive module portfolio. With the new online presence, ADTANCE is realising an even more comprehensive customer orientation.
The new website was realised in cooperation with Buschfeuer Design & Advertising Agency. The use of the most modern web standards was emphasised here. In addition to embodying ADTANCE's technical expertise in appearance and text, the focus was also on the functionality of the website design on any end device such as data glasses, smartphones, tablets and the desktop. This guarantees users perfect usability from anywhere.