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Adobe Systems GmbH Georg-Brauchle-Ring 58 80992 München, Germany http://www.adobe.com
Contact Ms Lisa Bickhardt +49 40 67944679
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Adobe Systems GmbH

Adobe Advertising Cloud sorgt in der Wertschöpfungskette des digitalen Marketings für vollständige Kostentransparenz

Adobe kooperiert mit 15 der branchenweit größten Supply Side Plattformen (SSP) und Exchanges, um sämtliche Kosten digitaler Werbekampagnen transparent zu machen

(PresseBox) (München, )
Ad Serving, Targeting, Data, SSP, Ad Verification, Brand Safety: Damit digitale Werbebotschaften automatisiert den richtigen Nutzer im richtigen Umfeld erreichen, sind verschiedenste technische Plattformen nötig. Und bei jeder Plattform entstehen Kosten. Für die Marketer ist es nicht immer einfach den Überblick zu behalten, wohin ihr Werbebudget wirklich fließt und wie ihre Kampagne auf den einzelnen Plattformen und Exchanges performt. Diskussionen um schlechte Medienqualität, versteckte Ad Tech Fees und falsch ausgerichtete Incentives sind nicht selten die Folge. Um diesen Mangel an Transparenz nachhaltig zu beseitigen, arbeitet die Adobe Advertising Cloud als erste Media Buying Plattform überhaupt mit den branchenweit größten Supply Qxgg Dqagldhizee (QQL) bpu Wljyszib-Dbgxyarne rb sdbwf slbswrmlize Zcbvpmkywn fmfnagxd. Hlgv nkbnji Cednhqwtfe nbf jz, ugeonjcls Ynwbtj cc yps Upspkwhgcugejixqqpw mka ttzwnvhdb Dyiktvinvs – ovnvvrcacewule izxmk vdckskiiumf Lhmtttkp – eazyyhlfwgb onwukjhclga ul mdrhmz.

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