Gravity nominated for the German Brand Award 2017
The Adam Hall Group created the premium brand Gravity® in 2015. During the design process, users were consulted by designers, whose technical development objectives were: rugged and precise construction, rapid adjustment and comfortable handling due to a non-slip, soft-touch finish, in addition to the focus on design. The Gravity® range of products meets all stage and studio requirements in equal measure, and is constantly being expanded.
Gravity® premium brand products have their own individual brand-specific features, such as the innovative customisable tag concept featuring their unique G-rings. G-rings are available in a wide range of colours to facilitate personalisation of stands to your taste, or to denote position on the stage. Continuous brand communication both inside and outside of German-speaking regions ensures consistent and efficient marketing of the brand’s identity. This all combines to make the Gravity® brand unmistakable, making it stand out both visually and qualitatively from the crowd of what are often perceived as run-of-the-mill accessories.
Robin Henlich, Gravity Product Manager at the Adam Hall Group: “The whole team is really pleased to have been nominated for the German Brand Award 2017, because this represents even more than recognition of our consistent brand management. Good design is more than just pure aesthetics. Gravity stands are a perfect example of the successful interplay between brand, form and function.”
Since their market launch, Gravity® microphone stands have already been presented several times with the Red Dot, iF Design and German Design Awards. All products from the premium brand come with a 5-year manufacturer’s warranty.
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Adam Hall GmbH
The Adam Hall Group is a leading German manufacturer and distribution company that provides event technology solutions to business customers worldwide. Its target groups include retailers, dealers, live event and rental companies, broadcast studios and AV and system integrators in both the private and public sector, as well as industrial manufacturers. The company offers a wide range of professional audio and lighting technology as well as stage equipment and flight case hardware under its own brands LD Systems®, Cameo®, Gravity®, Defender®, Palmer® and Adam Hall®.
Founded in 1975, the Adam Hall Group has developed into a collection of modern, innovative event technology companies. This includes an 8,000-square-metre warehouse and logistics centre at its corporate headquarters near Frankfurt am Main, Germany. Through its focus on value and service orientation, the Adam Hall Group has been presented with a number of international awards for innovative product developments and pioneering product design from prestigious institutions such as "Red Dot", "German Design Award" and "iF Industrie Forum Design": In particular for the patented, first portable array system with high-definition sound, LD Systems CURV 500®, the radio microphone series LD Systems U500®, and the premium microphone stands from the brand Gravity®. Further information about the Adam Hall Group can be found online at www.adamhall.com.