Adam Hall on Growth, Trends and Customer Loyalty prolight+sound 2014
Markus Jahnel (CEO of Adam Hall) on prolight+sound 2014:
"My hopes for prolight+sound 2014 are the opportunity to develop new contacts, deepen customer relationships, initiate business dealings and present the latest developments from the house of Adam Hall. Moreover, the trade fair is a fantastic opportunity to hold intensive meetings with customers and business partners within a short period. Market observation of the competition is also important to us. We are very well prepared and look forward to an eventful time in Frankfurt. We generally see the development of the trade fair in Frankfurt as the leading trade fair for professional sound solutions as positive, and we have worked very well with the trade fair for years."
Adam Hall has steadily grown over the 30 years since it was founded. This has included placing a great deal of value on the development of its employees, by involving them in the decision-making process. This engenders trust and, above all, above-average employee retention over many years. "However, it is not this alone that has protected us from the many economic slumps experienced by our industry. We widely expanded our product range early on and have successfully established strong brands, such as LD Systems, Palmer, Cameo Light and Defender, as staple fixtures in our distribution lines - all while never losing sight of the needs and wishes of our customers. That such a customer-orientated strategy absolutely requires an efficient and modern logistics system goes without saying," says Markus Jahnel, CEO of Adam Hall.
Trends and professionalization
"Business segments beyond retail have become more professional. Technology trends create new industries or enable existing ones to grow rapidly. We have always responded as needed. B2B is incredibly important to us - particularly because we are increasingly recognised around the world as a manufacturer with strong brands, causing our export business to steadily increase. And this comes back to what was previously mentioned: The professionalisation of our employees and the constant optimisation of our logistics."
Adam Hall has achieved worldwide significance as a manufacture of flightcases and other transport containers with its comprehensive range of components (hardware, fittings). The company also makes an impressive case with its other product series, such as LD Systems, Cameo Light, Palmer MI, Palmer ProAudio Tools, Defender (cable protection systems), Adam Hall Cables and Adam Hall Stands. This broad palette of professional audio products for stages, installations, studios, broadcasting and live productions - including loudspeaker systems, microphones, wireless systems, mixers, amplifiers and peripheral equipment - is complemented by other specialties from its product range. Cables, stands, stage platforms, cross bars and much more complete the range. Defender cable protectors are the industry standard for cable and line protection in the event sector, as well as for industrial applications. Adam Hall also offers professional LED lighting equipment with its Cameo Light range.
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