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ad pepper media International N.V. Frankenstraße 150c 90461 Nürnberg, Germany http://www.adpepper.com
Contact Mr Thomas Gahlert +49 911 929057113
Company logo of ad pepper media International N.V.
ad pepper media International N.V.

Kampagnen-Platzierungen innerhalb kritischer Werbeumfelder - ad pepper media befragt Internet-User zu den Konsequenzen

(PresseBox) (München, )
Wer im Dezember in einem der wichtigsten Online-Nachrichtenmagazine die News über einen Flugzeugabsturz nahe Frankfurt gelesen hat, hat möglicherweise rechts davon die Werbeanzeige einer deutschen Fluglinie bemerkt, die mit "Schöne Bescherung" titelte. Derartig missglückte Platzierungen passieren in der Online-Werbung immer wieder wie das Blog badad.net bildlich veranschaulicht. Doch wie schädlich sind sie wirklich für den Werbetreibenden? Inwiefern beeinflussen sie das Kaufverhalten der Konsumenten und das Image der Marke?

Der internationale Online-Vermarkter ad pepper media hat 517 Internet-Nutzer in Deutschland zur Thematik von Fehlplatzierungen in der Online-Werbung befragt.

Hier die wichtigsten Umfrageergebnisse im Überblick:

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.