The specialist event for marketing executives will focus on current challenges and innovative strategies in connection with global brand management, e-commerce, and social media.
Based on concrete case studies, high-profile lecturers, including representatives of Aston Martin, BBC, Boeing, Cisco, Facebook, Google, Hewlett-Packard, London School of Economics, Pfizer, and Philips, will provide interesting glimpses into the marketing of enterprises operating at an international scale. The implementation of the Brand2Global Conference will be handled by the Localization Institute from Wisconsin, USA, as the main organizer, with the support of sponsors such as Karlsruhe-based BrandMaker. As a co-exhibitor of BrandMaker, Across Systems GmbH will also present itself at the accompanying exhibition. The software manufacturer knows the challenges of international market communication and assists businesses in making a key contribution to the corporate identity by means of more efficient localization of product information. At the Brand2Global Conference, interested visitors can ask to be shown how they can streamline translation processes and cut costs with the Across Language Server.
Based on concrete case studies, high-profile lecturers, including representatives of Aston Martin, BBC, Boeing, Cisco, Facebook, Google, Hewlett-Packard, London School of Economics, Pfizer, and Philips, will provide interesting glimpses into the marketing of enterprises operating at an international scale. The implementation of the Brand2Global Conference will be handled by the Localization Institute from Wisconsin, USA, as the main organizer, with the support of sponsors such as Karlsruhe-based BrandMaker. As a co-exhibitor of BrandMaker, Across Systems GmbH will also present itself at the accompanying exhibition. The software manufacturer knows the challenges of international market communication and assists businesses in making a key contribution to the corporate identity by means of more efficient localization of product information. At the Brand2Global Conference, interested visitors can ask to be shown how they can streamline translation processes and cut costs with the Across Language Server.
