achtQuark develops new online game for Crocs Europe
Crocs Beach Soccer Game on Facebook and Microsite
Crocs Europe was looking for a way to publicise and support their sponsorship of the Euro Beach Soccer Season 2011. In order to strengthen the online visibility of the Euro Beach Soccer Season 2011sponsorship and involvement with sports, achtQuark developed a customised flash game that is integrated into the Crocs Beach Soccer Site (http://beachsoccer.crocs.eu/) as well as the Facebook Fanpages of the Beach Soccer Worlwide and Crocs Europe (http://www.facebook.com/...).
The game includes customised branding to reflect the beach soccer stadium atmosphere, banners and advertising boards that bear the name Crocs, as well as the presence of the Croslite character in the game.
Players are induced to register to a newsletter with a discount as an incentive, as well as prizes for highscores. Share and invite features are included as multipliers in order to generate the widest possible online dissemination and publicity of the game.
As the Euro Beach Soccer Season 2011 proceeds through Europe the game background is altered to reflect iconic features of the host city and country such as Portugal, Spain, Germany or Russia.
The advantage of a fun, challenging game as an application for users is evident: greater frequency of visits to the page, incentives to return and the association of the brand with fun gameplay. Technically there are advantages, too. Facebook's Edgerank algorithm ruthlessly filters out status updates in newsfeeds that it deems unimportant, hence most fanpages will find that their status updates are infrequently – if at all – displayed in their fans newsfeeds. The app overcomes the Edgerank sword, resulting in greater visibility and enabling greater buzz, interactions and measurable impact.
„The game is not only beneficial to our target group – it's fun and entertaining – it also shows our commitment to reinforce our digital marketing strategy,“ says Giuseppe Faranna, Marketing Director at Crocs Europe.
The Beach Soccer Game developed for Crocs is the latest in achtQuark's array of applications developed for clients targeting online platforms.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet. Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.eu for additional information.
achtQuark (www.achtquark.com) is an online agency focusing on social media, online business, online communications and market research. achtQuark was founded in 2004 and is based in Munich, Germany.