In September, Telefónica Deutschland launched the new offer Promotion Pad from O2, which is especially geared towards retailers. The Promotion Pad acts as individual, digital advertising space on the sales floor. The Management and IT consultancy Acando GmbH developed the e-commerce solution, which operators can use to order and manage devices and accessories at www.o2.de/promotionpad. For purposes of customer management, the solution has been integrated into the CRM and inventory management system.
With the Promotion Pad, O2 is providing a cloud-based offer, which quickly and easily supports smaller businesses with advertising at the point of sale. “Small and independent retailers in particular are affected by the competition with big chain stores and the upswing of online traders,” says Peter Rampling, Head of Telefónica Digital for Germany, the Czech Republic, and Slovakia. “With the O2 Promotion Pad we help traders to improve their business, to position themselves better and to address their customers in a more direct way.”
Telefónica places great emphasis on the technology being very easy to use. Customers order their Promotion Pad online, select a package solution, and configure their order. “During the implementation, our focus was on a modern, yet at the same time sound solution that would accelerate the time-to-market for all parties involved. We developed an e-commerce platform for the Promotion Pad, which is integrated into the existing infrastructure and gives Telefónica sufficient flexibility to quickly adapt the offer to future requirements,” says Peter Ostrop, Member of the Management Board Germany at Acando, describing the implementation. Acando developed the shop based on the CoreMedia content management system used at Telefónica Germany and an individual framework.
With this offer, the innovation division of Telefónica Digital develops a new business area. Customers will especially benefit from a simple and clear front end and a high-performing package solution. In order to ensure quick customer service and automated processes in customer management and logistics, Acando has integrated the shop for the Promotion Pad into Telefónica’s CRM and inventory management system.
With the Promotion Pad, O2 is providing a cloud-based offer, which quickly and easily supports smaller businesses with advertising at the point of sale. “Small and independent retailers in particular are affected by the competition with big chain stores and the upswing of online traders,” says Peter Rampling, Head of Telefónica Digital for Germany, the Czech Republic, and Slovakia. “With the O2 Promotion Pad we help traders to improve their business, to position themselves better and to address their customers in a more direct way.”
Telefónica places great emphasis on the technology being very easy to use. Customers order their Promotion Pad online, select a package solution, and configure their order. “During the implementation, our focus was on a modern, yet at the same time sound solution that would accelerate the time-to-market for all parties involved. We developed an e-commerce platform for the Promotion Pad, which is integrated into the existing infrastructure and gives Telefónica sufficient flexibility to quickly adapt the offer to future requirements,” says Peter Ostrop, Member of the Management Board Germany at Acando, describing the implementation. Acando developed the shop based on the CoreMedia content management system used at Telefónica Germany and an individual framework.
With this offer, the innovation division of Telefónica Digital develops a new business area. Customers will especially benefit from a simple and clear front end and a high-performing package solution. In order to ensure quick customer service and automated processes in customer management and logistics, Acando has integrated the shop for the Promotion Pad into Telefónica’s CRM and inventory management system.
