Ovum comments: Adobe's acquisition of Neolane sets alight the blue touch paper on a Digital Marketing Mega-Vendor Showdown
Yesterday Adobe announced its intention to acquire cross-channel campaign management vendor Neolane for $600m. According…
Yesterday Adobe announced its intention to acquire cross-channel campaign management vendor Neolane for $600m. According…
Following the news that Salesforce.com is to acquire ExactTarget for $2.5Bn, Gerry Brown, senior digital marketing analy…