When the HAKRO Merlins take to the court, it is not just a basketball team playing – an entire region is right there with them, sharing in victories and standing together in defeat. The HAKRO Merlins are a part of the region’s identity, with an impact that reaches far beyond regional borders. This is why STEGO Elektrotechnik GmbH is proud to support the “Wizards” as an official partner.
But what do control cabinet climate control and basketball have in common, apart from the fact that both are full of tension? At first glance, STEGO and the “Wizards” of the HAKRO Merlins – aside from their roots in Hohenlohe within the Heilbronn-Franken region – may not seem to have much in common.
However, Michael Dehnert, Managing Director of STEGO Elektrotechnik GmbH, sees many parallels:
“Basketball stands for dynamism, speed, and the determination to never give up – qualities we share with the Merlins. We are also united by international diversity and a strong team culture. It’s a perfect fit between sport and business, where no one is too proud to go the extra mile.”
The HAKRO Merlins and STEGO: two worlds, one spirit
Just as in sport, a company competing on a global stage cannot afford to be satisfied with past achievements. You always have to stay one move ahead.
Opportunities not only need to be identified – they also need to be seized quickly. Continuous innovation is therefore one of STEGO’s core values.
This is only possible because everyone within the company works together as a team, relies on one another, and complements each other’s strengths to move steadily and strategically towards a shared goal.
This spirit is shared by the HAKRO Merlins and STEGO alike. Relegation to the ProA Basketball Bundesliga after the 2023/2024 season was a setback that may have slowed the “Wizards” down, but it did not stop them. Their goal is to return to Germany’s top basketball league in 2026 – the club’s 40th anniversary year. They are pursuing this objective in a systematic and focused way. With well-structured club management, a strong commitment to youth development, professional training conditions, and the support of a dedicated environment, they have already laid the foundation for future success.
For sport and for the people of our region
The commitment, ideas, and determination of its employees are what define STEGO as a company and make it successful. For STEGO, it is therefore only natural to give something back to the community. Alongside sustainable business practices, this also includes social engagement in the region – for example through supporting and collaborating with local clubs and schools.
Partnering with a club like the HAKRO Merlins, which is deeply rooted in the community and brings people together, inspires them, and encourages them to push beyond their limits, is simply a natural fit for STEGO.
But what do control cabinet climate control and basketball have in common, apart from the fact that both are full of tension? At first glance, STEGO and the “Wizards” of the HAKRO Merlins – aside from their roots in Hohenlohe within the Heilbronn-Franken region – may not seem to have much in common.
However, Michael Dehnert, Managing Director of STEGO Elektrotechnik GmbH, sees many parallels:
“Basketball stands for dynamism, speed, and the determination to never give up – qualities we share with the Merlins. We are also united by international diversity and a strong team culture. It’s a perfect fit between sport and business, where no one is too proud to go the extra mile.”
The HAKRO Merlins and STEGO: two worlds, one spirit
Just as in sport, a company competing on a global stage cannot afford to be satisfied with past achievements. You always have to stay one move ahead.
Opportunities not only need to be identified – they also need to be seized quickly. Continuous innovation is therefore one of STEGO’s core values.
This is only possible because everyone within the company works together as a team, relies on one another, and complements each other’s strengths to move steadily and strategically towards a shared goal.
This spirit is shared by the HAKRO Merlins and STEGO alike. Relegation to the ProA Basketball Bundesliga after the 2023/2024 season was a setback that may have slowed the “Wizards” down, but it did not stop them. Their goal is to return to Germany’s top basketball league in 2026 – the club’s 40th anniversary year. They are pursuing this objective in a systematic and focused way. With well-structured club management, a strong commitment to youth development, professional training conditions, and the support of a dedicated environment, they have already laid the foundation for future success.
For sport and for the people of our region
The commitment, ideas, and determination of its employees are what define STEGO as a company and make it successful. For STEGO, it is therefore only natural to give something back to the community. Alongside sustainable business practices, this also includes social engagement in the region – for example through supporting and collaborating with local clubs and schools.
Partnering with a club like the HAKRO Merlins, which is deeply rooted in the community and brings people together, inspires them, and encourages them to push beyond their limits, is simply a natural fit for STEGO.
